Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
Analysis on the effects of stock sharing on supply chain
TL;DR: In this paper, the effects of stock sharing among retailers on the supply chain performance were analyzed in a two-period, two-part supply chain consisting of one supplier and multi-retailers.
Journal ArticleDOI
Decision-making of online channels under three power structures:
TL;DR: The results show that the channel service level and the consumer to channel service positively affect the channel price and demand, and that the online marketplace firm should pay attention to improving its service level while the manufacturer should paying attention to other work differently.
Journal ArticleDOI
A Modified Customization Strategy in a Dual-Channel Supply Chain Model with Price-Sensitive Stochastic Demand and Distribution-Free Approach
TL;DR: It is concluded that it is better to adopt a dual-channel supply chain policy for better profitability than the traditional single- channel supply chain as this firm will be able to provide customized products to customers.
Journal ArticleDOI
Optimal markdown pricing for holiday basket with customer valuation
TL;DR: A problem in which a retailer who plans to sell holiday basket during a holiday and needs to determine an optimal markdown price for remaining inventory after the holiday is considered as a two-stage stochastic programming model.
Journal ArticleDOI
Brand extension and channel structure: An analysis of the effects of social influence
TL;DR: In this paper , a game-theoretical model was proposed to study the impacts of social influence on a luxury good manufacturer, which sells the parent brand through a retailer and has the option of extending to a sub brand under different channel structures.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...