Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
A review on competitive pricing in supply chain management problems: models, classification, and applications
Journal ArticleDOI
Complementary Product Pricing and Service Cooperation Strategy in a Dual-Channel Supply Chain
TL;DR: This paper investigates a pricing game and service cooperation for complementary products in a dual-channel supply chain composed of two manufacturers and one retailer, and establishes three different pricing game models.
Journal ArticleDOI
Channel selection in e-commerce age: A strategic analysis of co-op advertising models
Yongmei Liu,Yuhua Sun,Junhua Hu +2 more
TL;DR: Zhang et al. as discussed by the authors developed and compared two co-op advertising models: advertising model under traditional channel and ad model under dual channel, to select optimal channel structure to sell products for manufacturer and to derive optimal coop advertising strategies for the manufacturer and the retailer.
Journal ArticleDOI
Supplier Encroachment in a Non-Exclusive Reselling Channel
TL;DR: In this paper, the authors consider a setting in which a non-exclusive reseller procures partially substitutable products from two suppliers, one of whom introduces a direct channel, and find that the presence of the second supplier alters many of the existing results about the interactions between a reseller and an encroaching supplier.
Journal Article
Dual-channel coordination strategies on advertising cooperation based on differential game
TL;DR: In this article, the effects of supply chains members' cooperative advertising and costs sharing behavior on dual channel coordination on condition that manufacturer opens online and retail channel at the same time is extended.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...