Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Proceedings ArticleDOI
Optimization for decentralized-dual-channel supply chain based on game theory
Hong Li Yin,Yong Ming Wang +1 more
TL;DR: In this article, an analytical framework for leading-time and price decisions for decentralized-dual-channel supply chain based on game theory, provide a decision making aid for manufacturer and retailer.
Journal ArticleDOI
Free Add-Ons in Services
TL;DR: In this article , the authors examine a seller's offering of free add-ons in services and build a stylized model where the seller decides the level of add-on provision to enhance its core service, and consumers make discrete choices between the seller and an outside option.
Journal ArticleDOI
Equilibrium Decisions for Fresh Product Supply Chain Considering Consumers’ Freshness Preference
Journal ArticleDOI
Assembly system with omnichannel coordination
Zhisong Chen,Shong-Iee Ivan Su +1 more
TL;DR: It is found that the omnichannel mode with or without offline channel subsidy can deliver much better operational performance to the assembly system via mutual fusion effect than that of a pure online- or offline-channel mode.
Journal ArticleDOI
Suppliers’online channel structure strategies under product innovation effect and spillover effect
Jie Liu,Xiaoli Wu,Shanxue Yang +2 more
TL;DR: In this article , the authors investigate how spillovers from online sales to offline sales and product innovation jointly affect suppliers' optimal online channel structure strategies, and reveal an underlying trade-off between online channel operational efficiency and channel coordination.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...