Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Dissertation
The role of brands in online and offline consumer choice
TL;DR: Thesis (Ph.D.) as discussed by the authors, University of the Witwatersrand, Faculty of Commerce, Law and Management, Graduate School of Business Administration, University of South Africa.
Journal ArticleDOI
Evolution of trust in a dual-channel supply chain considering reciprocal altruistic behavior
Kuiran Shi,Hujie Ma +1 more
TL;DR: This work develops learning dynamics and evolutionary game model to analyze the channels’ altruism behavior and the factors that influence trust input and finds that the evolutionary direction of altruistic behavior is determined by the sensitiveness and the learning abilities of both members of supply chains.
Journal ArticleDOI
Optimal pricing and green decisions in a dual-channel supply chain with cap-and-trade regulation
Journal ArticleDOI
The dual-channel sales strategy of liner slots considering shipping e-commerce platforms
TL;DR: In this paper, a two-stage game model considering the overselling behavior of liner companies is constructed for each channel to analyze the shipper's ordering decision and the liner company's pricing strategy, identifying a win-win sales channel for them.
Journal ArticleDOI
The Complexity and Entropy Analysis for Service Game Model Based on Different Expectations and Optimal Pricing.
TL;DR: A multichannel dynamic service game model where the retailer operates an offline channel and the manufacturer operates an online channel and offers customers the option to buy online and pick up from the retailer’s store (BOPS) is built.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...