Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
The Pricing Strategy of the Manufacturer with Dual Channel under Multiple Competitions
Xueling Li,Maozhu Jin +1 more
TL;DR: In this paper, the authors analyzed the impact of the network channels on manufacturers pricing strategy, and discussed the four kinds of pricing strategy in dual channel under the background of the manufacturers, through the analyses of numerical simulation of the parameters on the different pricing strategies.
Dissertation
Dual sales channel management with buyback contracts
TL;DR: In this paper, the authors study a dual channel structure in which a manufacturer sells its product through an independent traditional retailer channel as well as a direct online channel (i.e., the Internet) and compare results under dual channel, direct-channel-only and retail-channel only structures under wholesale price and buyback contracts.
Journal ArticleDOI
服务水平对跨境电商物流外包策略的影响研究 The Effect of Service Quality on Logistics Outsourcing Strategy in Cross-Border E-Commerce
TL;DR: In this paper, a cross-border logistics system consisting of electronic retailers and logistics service providers is analyzed, and a game theory model is established to analyze the equilibrium in the decentralized decision-making.
Journal ArticleDOI
Whether and how manufacturers encroach the market
Yue Qi,Taofeng Ye +1 more
TL;DR: In this article , the Stackelberg game model is used to model the interaction between a manufacturer and a retailer to decide whether to offer the same product as available in the retail market (i.e., homogenized encroachment) or to offer a variant that has a better quality (e.g., differentiated encroachment).
Posted Content
移动互联网背景下全渠道零售策略研究 [Strategic analysis of Omni-channel retailing under the background of mobile Internet]
TL;DR: In this paper, the authors construct a consumer choice model in which both the risk of direct marketing channel and the searching cost of the retailing channel are considered, and two kinds of models are analyzed to derive the optimal pricing policies, demands and efficiency of different scenario.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...