Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
Managing competitive levers in a collaborative distribution channel
TL;DR: An interesting observation is discovered: a firm may benefit when its competitor becomes more efficient (e.g., more efficient store brand procurement at the dominant retailer will increase the weak retailer’s profit).
Journal ArticleDOI
Offline and Online Channel Selection of Low-Carbon Supply Chain under Carbon Trading Market
TL;DR: Wang et al. as mentioned in this paper investigated the low-carbon product manufacturer's different decision behavior in the offline traditional retail channel and online e-commerce channel when the carbon trading market has been established.
Journal ArticleDOI
Research on the Mechanism of Cold Chain Logistics Subsidy
Nai-Ru Xu,Zheng-Qun Cai +1 more
TL;DR: Considering the coexistence of cold chain agroproducts and ordinary agro-products in the market, the research object is the cold chain logistics subsidy as discussed by the authors, which is designed that a supply chain system consisting of duopoly upstream agro products suppliers and a downstream agro product retailer for research.
Pricing decision problem in uncertain supply chain with dual distribution channels
TL;DR: In this paper, the authors considered a pricing decision problem in supply chains in which the manufacturer sells to a retailer as well as to consumers through a company store (e.g., online shop or direct-sale store) directly.
Proceedings Article
Does Lower Transaction Price Attract More Customers?: An Empirical Study on the Short and Long Term Impacts of Online Brokerage Services
TL;DR: It is shown that the businesses’ adequate management of the two generic strategies – price leadership and quality differentiation – can maximize aggregate revenues from various sources and help various businesses understand the underlying businesses principles.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...