Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Interactive home shopping: Consumer, retailer, and manufacturer incentives to participate in
John G. Lynch,Joseph W. Alba +1 more
TL;DR: In this paper, the authors examine the implications of electronic shopping for consumers, retailers, and manufacturers, assuming that near-term technological developments will offer consumers unparalleled opportunities to locate and compare product offerings.
Journal ArticleDOI
Channel Selection and Coordination in Dual-Channel Supply Chains
TL;DR: In this article, the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains was investigated.
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Channel Selection and Coordination in Dual-Channel Supply Chains
TL;DR: In this paper, the influence of channel structures and channel coordination on the supplier, the retailer, and the entire supply chain in the context of two single-channel and two dual-channel supply chains was investigated.
Journal ArticleDOI
Price and lead time decisions in dual-channel supply chains
TL;DR: It is analytically show that delivery lead time strongly influences the manufacturer's and the retailer's pricing strategies and profits, and the difference between the demand transfer ratios in the two channels with respect to delivery leadTime and direct sale price, customer acceptance of the direct channel, and product type have great effects on the lead time and pricing decisions.
Journal ArticleDOI
Game theoretical perspectives on dual-channel supply chain competition with price discounts and pricing schemes
TL;DR: In this article, the authors evaluate the impact of price discount contracts and pricing schemes on the dual-channel supply chain competition and show that the scenarios with price discount contract can outperform the non-contract scenarios.
References
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Journal ArticleDOI
Economic utility versus the attitudinal perspective of consumer choice
Paul R. Warshaw,Cornelia Droge +1 more
TL;DR: In this article, the authors discuss the relationship between attitude theory and demand theory in the context of brand choice, and provide a frame of reference for future research at the boundary of economics and social psychology.