Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Proceedings ArticleDOI
Strategic Interactions between Manufacturer's Direct Selling and Retailer's Store Brand Introduction Decisions in Dual-Channel Supply Chain
Jian Huang,Jian Liu,Shihua Luo +2 more
TL;DR: In this paper, the authors explore a supply chain where the supplier considers whether to open a direct selling channel complementing with the retailing channel, and as a response, the retailer considers whether or not to introduce his store brand.
Journal ArticleDOI
An E-tailer’s Operational Strategy under Different Supply Chain Structures
Shangyu Pi,Yang Wang +1 more
TL;DR: In this paper, the authors analyzed the characteristics of dual online channel competition and the fundamental willingness of an E-tailer to open its marketplace to other retailers while at the same time competing with them.
Proceedings ArticleDOI
The impact of product category on pricing decision in a two-echelon dual-channel supply chain
Feng Li,Boru Huang +1 more
TL;DR: This paper studies a two-echelon dual-channel supply chain system in which a manufacturer sells a single product to customers through its owned online channel and an independent retailer using a Stackelberg game model.
Journal ArticleDOI
A dual supply chain revenue sharing contract considering online reviews and rebate
Zhen-juan Xia,Yong Liu,Qi Zhang +2 more
TL;DR: In this paper, considering the effect of the online reviews and rebate on supply chain, the authors established a dual-channel supply chain model, and exploited it to analyze the impact of the rebate and online reviews on the supply chain and discuss their optional decisions, and then they deign a coordination contract through revenue sharing.
Journal ArticleDOI
Inventory Strategy of Dual-Channel Supply Chain from Manufacturer's Perspective
TL;DR: In this article, the authors take the dual-channel supply chain as the research object and provide guidance for inventory management of manufacturing enterprises to reduce operating costs and improve the efficiency of supply chain.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...