Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
Competitive strategies in the presence of consumers' expected service and product returns
TL;DR: In this paper , the optimal strategies and profits of dual channel with product returns in the presence of customers' expected service are investigated, and the results show that the manufacturer will give a lower wholesale price to the retailer in some cases.
Proceedings ArticleDOI
The Channel Mode for a Supply Chain Selling Products with Network Extemalities
TL;DR: In this paper, the authors developed a dynamic game model of a supply chain in which the manufacturer sold products with network externalities both through direct and retail channels, and investigated the equilibrium pricing and channel selection strategy of the supply chain members.
Journal ArticleDOI
Pricing Decisions and Online Channel Selection Strategies in Dual-Channel Supply Chains considering Block Chain
Qiang Li,Huanling Li +1 more
TL;DR: In this article , Liu et al. analyzed pricing decisions and online channel selection strategies in dual-channel supply chains in terms of the adoption and non-adoption of block chain technology.
Journal ArticleDOI
Service strategies and channel coordination in the age of E-commerce
TL;DR: Zhang et al. as mentioned in this paper investigated various service strategies and valuable coordination mechanisms in alleviating online to offline (O2O) competition and showed that the retailer would not accept free monetary support from the manufacturer and would not offer sharing the cost of the offline service with the manufacturer.
Proceedings ArticleDOI
Research on decision-making and cordination of dual-channel supply chain based on service effect
TL;DR: The results indicate that the retailer's offline channel service level will be improved when it also has an online channel, while the retailer’s offline channel Service Level will be reduced when the manufacturer creates an online channels, if the competitiveness between the online and offline channel is the same.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...