Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
The impact of retailers’ alliance on manufacturer’s profit in a dual-channel structure
TL;DR: The study develops a Cournot competition model in a dual-channel supply chain consisting of a manufacturer and multiple retailers and finds that when demand fluctuation increases or the manufacturer’s information accuracy decreases, it is more likely that retailers will form an alliance.
Journal ArticleDOI
Quantity decision timing with spillover effect and asymmetric demand information
TL;DR: In this article, the authors investigated how the spillover effect of retail service investment affects the timing preference of quantity decision in a dual-channel supply chain under asymmetric demand information.
Journal ArticleDOI
Retailer Stackelberg game in a supply chain with pricing and service decisions and simple price discount contract.
TL;DR: Analysis of the optimal equilibrium solutions and the results of the numerical examples show that if a manufacturer chooses the appropriate range of discount rate, he will gain more profit than when there is no discount given to the retailer.
Journal ArticleDOI
Channel and pricing decisions in a supply chain with advance selling of gift cards
Moutaz Khouja,Jing Zhou +1 more
TL;DR: Numerical analysis indicate that the redemption rate needed for the service provider to sell gift cards to all consumers through a retailer is unlikely to occur in practice, and centralization in the SP–retailer supply chain in this paper may lead to only a small increase in profits.
Journal ArticleDOI
Price and Service Competition in the Supply Chain with both Pure Play Internet and Strong Bricks-and-Mortar Retailers
TL;DR: In this article, the authors analyzed price and service competition in the dual-channel supply chain with both pure play Internet and strong bricks-and-mortar retailers, and proposed some competitive strategies for traditional retailer under e-commerce environment.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...