Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Proceedings ArticleDOI
Optimal pricing for dual-channel supply chain with fairness concerned manufacturer
Daogang Qu,Ying Han +1 more
TL;DR: In this article, a single manufacturer single retailer two-echelon supply chain model with dual distribution channels was developed, where the problem of pricing between different channels is considered when the manufacturer is fairness concerned.
Journal ArticleDOI
A survey on fuzzy based game theory approaches for supply chain uncertainties in E-Commerce applications
S. Praveena,S. Prasanna Devi +1 more
TL;DR: In this paper , the authors examined a dataset that comprises several articles on supply chain made structures, surroundings, judgements, and game theory principles and implementations, and used game theory for supply chain analysis.
Proceedings ArticleDOI
Pricing decisions in a dual-channel supply chain with dominant manufacturer
TL;DR: In this paper, the dominance strategies exerted by the dominant manufacturer for maintaining its dominant position in the channel system which is operating substitutable products and what influences they have on members of the whole channel system and the consumers are investigated.
Journal ArticleDOI
Dual-channel Supply Chain Coordination with New Buy-back Contract Based on Fairness Preference Theory
Guangxing Wei,Qiang Lin +1 more
Pricing Strategies in Dual-channel for Small and Medium-Sized Manufacturers
Fangfang Jia,Li Li +1 more
TL;DR: Analysis of pricing strategies for two scenarios, which involved the manufacturer and retailer make decisions individually and a retailer Stackelberg game, shows that, the non-dominant manufacturer decides online direct price according to the dominant retailer’s pricing strategy is a win-win strategy, both manufacturer and retailers are better off, and the dual-channel‘s total profits also improve.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...