Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
Preferred Service Investment in the Dual-Channel Supply Chain: Leader-Follower Relationships and Product Characteristics
TL;DR: In this article, the influence of preferred service investments on the decision-making and profits in a dual-channel supply chain was examined. But the authors focused on the impact of the preferred service investment levels as well as preference intensities of the suppliers and retailers on their strategies and profits.
Journal ArticleDOI
Cost-sharing strategy for recycling and service investment in a closed-loop supply chain
Renbang Shan,Li Luo,Ran Kou +2 more
TL;DR: In this paper, the authors investigated the cost sharing strategies of a manufacturer, a retailer and a third-party recycler in a Stackelberg game considering government subsidy and retailer's service effort.
Journal ArticleDOI
Cost-based transfer pricing with the existence of a direct channel in an integrated supply chain
TL;DR: In this article, the authors analyzed the economic role of transfer pricing in a vertically integrated supply chain with a direct channel, specifically when it uses cost-based transfer prices, as is frequently observed in management practices.
Journal ArticleDOI
A review of bricks-and-clicks dual-channels literature: trends and opportunities
TL;DR: In this paper, a structured literature review (SLR) on bricks-and-clicks dual-channels is presented, which provides a comprehensive look at all operational aspects of dual supply chains, provides a systematic discussion of common demand modeling functions, and analyzes recent research trends and opportunities.
Journal ArticleDOI
Dynamic Investigation in Green Supply Chain considering Channel Service
TL;DR: The conclusions are as follows: the stable scope of the green supply chain system enlarges with decision makers’ risk-aversion level increasing and decreases with service value increasing; excessive adjustment of price parameters will make the greensupply chain system fall into chaos with a large entropy value.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...