Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
Pricing and Distribution Strategies in a Dual-Channel Supply Chain
Guangye Xu,Hanguang Qiu +1 more
TL;DR: A game theory model is developed to investigate the pricing decisions and the distribution strategies, as well as to examine the impacts of the new distribution strategy on price competition and the dual-channel supply chain member's profits.
Journal ArticleDOI
Manufacturer's channel and logistics strategy in a supply chain
TL;DR: In this article , the authors examine a manufacturer's channel selection and logistics strategies in a supply chain where the manufacturer can sell either through an e-tailer only (single channel) or through the etailer and also directly to the consumer (dual channel).
Journal ArticleDOI
Quantity Leadership for a Dual-Channel Supply Chain with Retail Service
Ciwei Dong,Liu Yang,Chi To Ng +2 more
TL;DR: The quantity leadership/followership decisions for the manufacturer and retailer for a dual-channel supply chain with retail service are investigated, observing that when the service sensitivity parameters are low, being a follower is a dominant strategy for the retailer; otherwise, both strategies of manufacturer-as-leader (retailer as the follower) and retailer- as the leader are Nash equilibriums.
Posted Content
Capacity Allocation and Pricing Strategies for Wireless Femtocell Services
TL;DR: It is shown that when spectrum resources are very limited, the macrocell operator has incentive to lease spectrum to Femtocell operators, as femtocell service can provide access to more users and efficiently increase the coverage, however, when the total spectrum resource is large, fem tocell service offers significant competition to macrocell service.
Journal ArticleDOI
Whether to delay the release of ebooks or not? an analysis of optimal publishing strategies for book publishers
Fan Li,Shengli Li,Jiarong Gu +2 more
TL;DR: It is found that the publisher should delay the format that has significantly less market potential and the one that has greater market potential should be priced higher, and the smaller marginal cost for eBooks than physical books renders the strategy to delay the release of physical books more popular.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...