Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
Competition in dual-channel supply chains: The manufacturers' channel selection
Yumeng Zhang,Behzad Hezarkhani +1 more
TL;DR: A model to analyze a manufacturer's channel selection decision among three channel strategies finds that symmetric manufacturers can adopt asymmetric strategies as Nash equilibria and also that there are situations where no Nash equilibrium exists.
Journal ArticleDOI
Optimal fences and joint price and inventory decisions in distinct markets with demand leakage
TL;DR: The optimal structure of joint price and inventory decisions with fencing is investigated, and it is demonstrated that more segments is not necessarily better, especially when demand uncertainty is high in the presence of lost sales.
Journal ArticleDOI
Optimal bargaining timing of a wholesale price for a manufacturer with a retailer in a dual-channel supply chain
TL;DR: It is shown that if a manufacturer using a dual-channel supply chain can choose the timing to negotiate the wholesale price with a retailer, the manufacturer should have the opportunity before determining the direct price or the quantity of products sold directly to consumers.
Journal ArticleDOI
Coordination of the traditional and the online channels for a short-life-cycle product
Linghong Zhang,Jingguo Wang +1 more
TL;DR: The study investigates how the retailer coordinates two channels with proper pricing strategies and channel mix and introduces a new strategy to address channel conflict, in which two channels are introduced at different periods and the retailer employs different pricing mechanisms for two channels.
Journal ArticleDOI
Retail service for mixed retail and E-tail channels
Wei Hu,Yongjian Li +1 more
TL;DR: This work considers a model mixed with retailing and e-tailing distribution channels where the service level and price decision are made, respectively, ex ante and ex post demand realizations, and characterize the effects of the demand uncertainty on the firm’s optimal retail service and expected profit.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...