Journal ArticleDOI
A supply chain model with direct and retail channels
TLDR
The results suggest that the manufacturer is likely to be better off in the dual channel than in the single channel when the retailer’s marginal cost is high and the wholesale price, consumer valuation and the demand variability are low.About:
This article is published in European Journal of Operational Research.The article was published on 2008-06-16. It has received 490 citations till now. The article focuses on the topics: Marginal cost.read more
Citations
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Journal ArticleDOI
Research on pricing, service and logistic decision-making of E-supply chain with ‘Free Shipping’ strategy
Yuyan Wang,Jing Li +1 more
TL;DR: Considering the cost of logistic service and the free shipping strategy, two models of E-supply chain, respectively dominated by e-commerce platform or manufacturer are constructed, and the optim...
Journal ArticleDOI
A Dual-Channel Supply Chain Coordination under Carbon Cap-and-Trade Regulation
Qi Qi,Jing Wang,Jianteng Xu +2 more
TL;DR: To improve the performance of the decentralized system, this work proposes online channel price discount and offline channel price discounts contracts to coordinate dual-channel supply chain and provides a transfer payment mechanism to make win-win of both sides.
Journal ArticleDOI
Manufacturer encroachment with capital-constrained competitive retailers
TL;DR: In this paper , the strategic interaction between manufacturer's encroachment and retailers' financing choices (trade credit financing or external financing) in a supply chain consisting of a manufacturer and two capital-constrained retailers was investigated.
Journal ArticleDOI
Game theoretical analysis of service effort timing scheme strategies in dual-channel supply chains
TL;DR: In this article , the authors investigated a dual-channel supply chain with pricing and service effort decisions and evaluated three timing scheme strategies based on the timing of firms' pricing and effort decisions, showing that the wholesale price-led timing scheme strategy produces a Pareto zone.
Journal ArticleDOI
Operation Models in O2O Supply Chain When Existing Competitive Service Level
Jun Zhang,Hong Chen,Xiaozhi Wu +2 more
TL;DR: Wang et al. as discussed by the authors investigated the performance of different service levels in O2O supply chain and found that the service level in the partially vertical manufacturer's O2I supply chain is the highest.
References
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Book ChapterDOI
Stability in Competition
TL;DR: In this paper, it was shown that if the purveyor of an article gradually increases his price while his rivals keep theirs fixed, the diminution in volume of his sales will in general take place continuously rather than in the abrupt way which has tacitly been assumed.
Book
Principles of Marketing
Philip Kotler,Gary Armstrong +1 more
TL;DR: The fourth edition of the Principles of Marketing as discussed by the authors has been revised or completely changed to embrace the growth in e-commerce and recognising Europe's internationalism and the growth of globalisation, examples and cases are drawn from Europe alone, but from the US, Japan, South-East Asia and Africa.
Journal ArticleDOI
A Service Quality Model and its Marketing Implications
TL;DR: In this article, a service quality model based on test of a sample of business executives, which describes how the quality of services is perceived by customers, is proposed, in which functional quality is seen to be a very important dimension of a perceived service.
Journal ArticleDOI
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Donna L. Hoffman,Thomas P. Novak +1 more
TL;DR: The authors address the role of marketing in hypermedia computer-mediated environments by considering hypermedia CMEs to be large-scale (i.e., national or global) networked enviro...