Dartmouth College

About: Dartmouth College is a education organization based out in Hanover, New Hampshire, United States. It is known for research contribution in the topics: Population & Health care. The organization has 20740 authors who have published 51426 publications receiving 2796969 citations. The organization is also known as: Dartmouth.

The volcanic explosivity index (VEI) an estimate of explosive magnitude for historical volcanism

Abstract: A composite estimate of the magnitude of past explosive eruptions, referred to as the Volcanic Explosivity Index (VEI), is proposed as a semiquantitative compromise between poor data and the need in various disciplines to evaluate the record of past volcanism. The VEI is assigned to more than 8000 historic and prehistoric eruptions. It is shown that the VEI can help detect incompleteness and reporting biases and can help in selecting subsets of the historical record suitable for each study. The VEI is a composite estimate of Walkers (1980) magnitude and/or intensity and/or destructiveness and/or (less frequently) dispersive power, violence, and energy release rate, depending on the data that are available.

Coding In-depth Semistructured Interviews Problems of Unitization and Intercoder Reliability and Agreement

Abstract: Many social science studies are based on coded in-depth semistructured interview transcripts. But researchers rarely report or discuss coding reliability in this work. Nor is there much literature on the subject for this type of data. This article presents a procedure for developing coding schemes for such data. It involves standardizing the units of text on which coders work and then improving the coding scheme’s discriminant capability (i.e., reducing coding errors) to an acceptable point as indicated by measures of either intercoder reliability or intercoder agreement. This approach is especially useful for situations where a single knowledgeable coder will code all the transcripts once the coding scheme has been established. This approach can also be used with other types of qualitative data and in other circumstances.

Brand Synthesis: The Multidimensionality of Brand Knowledge

Abstract: The increased priority placed on branding by marketers in recent years offers an opportunity for consumer researchers to provide valuable insights and guidance. In particular, in highly competitive marketplaces, marketers often must link their brands to other entities, for example, people, places, things, or other brands, as a means to improve their brand equity. Understanding this leveraging process requires understanding consumer brand knowledge and how it changes from such associations. In this essay, I identify some promising and productive current research on this topic, and I suggest some important issues for future research. I conclude that adopting broader, more holistic perspectives that synthesize the multidimensionality of brand knowledge is critical to advance branding theory and practice, both in general and with brand leveraging in particular.

The genome sequence of the filamentous fungus Neurospora crassa

Abstract: Neurospora crassa is a central organism in the history of twentieth-century genetics, biochemistry and molecular biology. Here, we report a high-quality draft sequence of the N. crassa genome. The approximately 40-megabase genome encodes about 10,000 protein-coding genes—more than twice as many as in the fission yeast Schizosaccharomyces pombe and only about 25% fewer than in the fruitfly Drosophila melanogaster. Analysis of the gene set yields insights into unexpected aspects of Neurospora biology including the identification of genes potentially associated with red light photobiology, genes implicated in secondary metabolism, and important differences in Ca21 signalling as compared with plants and animals. Neurospora possesses the widest array of genome defence mechanisms known for any eukaryotic organism, including a process unique to fungi called repeat-induced point mutation (RIP). Genome analysis suggests that RIP has had a profound impact on genome evolution, greatly slowing the creation of new genes through genomic duplication and resulting in a genome with an unusually low proportion of closely related genes.