Florida State University

About: Florida State University is a education organization based out in Tallahassee, Florida, United States. It is known for research contribution in the topics: Population & Poison control. The organization has 25117 authors who have published 65361 publications receiving 2527087 citations. The organization is also known as: FSU & Florida State.

Toward a theory of customer engagement marketing

Abstract: Customer engagement marketing—defined as a firm’s deliberate effort to motivate, empower, and measure customer contributions to marketing functions—marks a shift in marketing research and business practice. After defining and differentiating engagement marketing, the authors present a typology of its two primary forms and offer tenets that link specific strategic elements to customer outcomes and thereby firm performance, theorizing that the effectiveness of engagement marketing arises from the establishment of psychological ownership and self-transformation. The authors provide evidence in support of the derived tenets through case illustrations, as well as a quasi-experimental field test of the central tenet of engagement marketing.

The relationship of the el nino-southern oscillation to african rainfall

Abstract: This is a comprehensive study of the rainfall response over Africa to ENSO episodes in the Pacific. The harmonic method utilized by Ropelewski and Halpert is applied to 90 regionally averaged rainfall time series for the period 1901‐1990. The analysis was a composite of 20 episodes within this period. Seasons of maximum positive anomalies and maximum negative anomalies in the composite were identified. The method identifies 15 multiregion sectors where ENSO appears to modulate rainfall. The strongest signals are in eastern equatorial and south-eastern Africa. A continental-scale signal is also apparent. The magnitude, seasonal timing and duration, and consistency of the rainfall response to ENSO vary among the sectors and from episode to episode. The rainfall response is clearly seasonally specific. In general, the onset of the ENSO signal in rainfall commences far to the south and propagates latitudinally northward. For this reason, the equatorial regions are out-of-phase with the continental pattern. The ENSO mechanism is probably responsible for many of the well-established rainfall teleconnections over the continent, including the strong tendency for opposite anomalies in equatorial and southern Africa. There is a strong tendency for positive anomalies to occur during the first half of the ENSO cycle, negative during the second half. This corresponds to ‘cold’ and ‘warm’ phases in the adjacent Atlantic and Indian Oceans; continentally, rainfall tends to be enhanced during the cold phase, reduced during the warm phase. The northward propagation is most pronounced during the cold phase; a similar propagation and phase shift occurs at this time in the Atlantic. The rainfall anomalies of the warm phase are nearly constant in phase, as are the SST anomalies in the Indian Ocean. This suggests that, in general, the Atlantic Ocean controls rainfall during the cold phase, the Indian Ocean during the warm phase.

Herwig 7.0/Herwig++ 3.0 release note

Abstract: A major new release of the Monte Carlo event generator Herwig++ (version 3.0) is now available. This release marks the end of distinguishing Herwig++ and HERWIG development and therefore constitutes the first major release of version 7 of the Herwig event generator family. The new version features a number of significant improvements to the event simulation, including: built-in NLO hard process calculation for virtually all Standard Model processes, with matching to both angular-ordered and dipole shower modules via both subtractive (MC@NLO-type) and multiplicative (Powheg-type) algorithms; QED radiation and spin correlations in the angular-ordered shower; a consistent treatment of perturbative uncertainties within the hard process and parton showering. Several of the new features will be covered in detail in accompanying publications, and an update of the manual will follow in due course.

The "other" circadian system: food as a Zeitgeber.

Abstract: It is not surprising that limiting food access to a particular time of day has profound effects on the behavior and physiology of animals. It has been clear for some time that pre-meal behavioral activation, a rise in core temperature, elevated serum corticosterone, and an increase in duodenal disaccharidases are under circadian control and that the observed circadian properties are not abolished by lesions of the suprachiasmatic nucleus (SCN), but the search for the locus of a separate food-entrainable oscillator (FEO) has not been successful. The cloning of circadian clock genes and the discovery that these genes are expressed in many central nervous system structures outside the SCN and in peripheral tissues have led to new strategies for investigating potential loci of an FEO. Recent findings concerning the entrainment of clock gene expression in the central nervous system and in peripheral tissues by periodic food access are presented, and the implications of these findings for a better understanding of a circadian system that entrains to meals, rather than to light, are discussed.