Indian Institute of Management Calcutta

About: Indian Institute of Management Calcutta is a education organization based out in Kolkata, India. It is known for research contribution in the topics: Supply chain & Context (language use). The organization has 415 authors who have published 1354 publications receiving 21725 citations. The organization is also known as: IIMC & IIM Calcutta.

Ideology for the 10 Billion Introduction to Globalization of Marketing Ideology

Abstract: Discussions of ideology are akin to walking a tightrope, especially in a discipline that largely views itself as nonideological, but whose concepts are used to advance ideas and ideologies of all kinds. Through three insightful refereed articles and four invited commentaries, this special issue of the Journal of Macromarketing manages to walk the tightrope, even though the balance bar lurches dangerously to one side and then to the other. As the special issue editors, in this introductory essay, we set up the context for discussions of ideology and marketing, provide some of our views, and then introduce the seven contributions via brief previews.

International acquisitions by Indian firms: Implications for research on emerging multinationals

Abstract: The rising phenomenon of crossborder acquisitions by emerging multinational companies from India provides a real time opportunity for scholars to unearth its distinctive character. Yet, going by the limited scholarly material documenting this phenomenon, there appears to be gap between practice and academia. The authors attempt to spur the imagination of the research community by revealing several anomalies in the broad pattern of data visible in crossborder acquisitions by Indian firms and the many merits of exploring its nuances. Using the Indian case as an exemplar of emerging economy context and analyzing some of the stylized aspects of the available data,the paper uncovers the numerous research questions that arise and thus provide an agenda for future research.

Optimal fractions of two-level factorials under a baseline parameterization

Abstract: Two-level fractional factorial designs are considered under a baseline parameterization. The criterion of minimum aberration is formulated in this context and optimal designs under this criterion are investigated. The underlying theory and the concept of isomorphism turn out to be significantly different from their counterparts under orthogonal parameterization, and this is reflected in the optimal designs obtained. Copyright 2012, Oxford University Press.

Transcending Transformation: Enlightening Endeavours at Tata Steel

Abstract: It is indeed a challenge for corporations to insulate themselves from the adverse conditions around and foster an organizational culture that ensures ethical behaviour. In their effort to foster and maintain such an organizational culture, corporations through various endeavours try to institutionalize ethics. A successful strategy that aims to institutionalize ethics starts with developing/adopting and implementing codes of conduct and duly complements with ethics education and management. This paper captures the enlightening endeavours of Tata Steel relating to institutionalizing ethics and its impact on transformation within the corporation and its transcendence beyond.