Copenhagen Business School

About: Copenhagen Business School is a education organization based out in Copenhagen, Hovedstaden, Denmark. It is known for research contribution in the topics: Corporate governance & Context (language use). The organization has 2194 authors who have published 9649 publications receiving 341898 citations.

Poetics and politics of destination branding: Denmark.

Abstract: Most destination branding studies concentrate on how brand images and messages are formulated and presented. Their approaches stem mainly from general marketing, and deal narrowly with the poetics of branding. They leave many social and cultural issues embedded in the branding campaign unexamined. To overcome this shortcoming, this paper delves into the social complexity and multiplicity behind a branding campaign, that is, the politics of destination branding. Using a dialogic perspective, this paper identifies various functions served by a destination brand, the divergent agendas of different tourism stakeholders, and how different interest groups persuade, coerce and negotiate with each other so as to make the brand and the branding campaign serve their own individual needs. The case of Denmark was studied. And contextual differences between destination and corporate branding are eventually identified, stressing the need for critical reflection when applying conventional marketing ideas into destinatio...

Online Communities and Open Innovation: Governance and Symbolic Value Creation

Abstract: The advent of Internet marked a significant change in how users and customers can be involved in the innovative process. History is rife with examples of how users innovate, but Internet and its associated communication technologies brought radically new means for individuals to interact rapidly and at little cost in communities that spur new innovations. These communities are initiated and governed by people that differ in their motivations for taking part and participate to varying degrees. Such communities are outside the immediate control of companies seeking to develop open innovation strategies aimed at harnessing their work. This book brings together distinguished scholars from different disciplines: economics, organization theory, innovation studies and marketing in order to provide an improved understanding of how technological as well as symbolic value is created and appropriated at the intersection between online communities and firms. Empirical examples are presented from different industries, including software, services and manufacturing. The book offers food for thought for academics and managers to an important phenomenon that challenges many conventional wisdoms for how business can be done. This book was published as a special issue of Industry and Innovation.

Homogeneity or heterogeneity of research in management accounting

Abstract: Viewing Zimmerman (2001) as propagating for an economics-based monolithic paradigm to be adopted in management accounting research, we examine the nature and implications of such Kuhnian ‘normal science’. Acknowledging that normal science can produce cumulative knowledge efficiently, we examine its risks as well. Similarly as with any normal science, that based on economics also inherently offers a narrow window to the world, and creates areas of ‘non-discussables’. We illustrate how such a regime would limit our abilities to construct and examine interesting propositions and develop meaningful stories about management accounting in its social, organizational and behavioural contexts. Accepting the rule of a monolithic economics-based paradigm would limit our abilities to develop a critical stance, and threatens the ability of management accounting research community for good scientific conversation and progress. Hence, in contrast to Zimmerman, we argue for remaining open for heterogeneity in management ...