Copenhagen Business School

About: Copenhagen Business School is a education organization based out in Copenhagen, Hovedstaden, Denmark. It is known for research contribution in the topics: Corporate governance & Context (language use). The organization has 2194 authors who have published 9649 publications receiving 341898 citations.

Knowledge sharing: moving away from the obsession with best practices

Abstract: Purpose – How companies can become better at knowing what they know, and share what they know have in recent years become dominant fields of research within knowledge management. The literature focuses on why people share knowledge, or why they fail to share knowledge, whilst the discussion of what they actually share has been pinned down to the concept of best practices. In this paper it is argued that there is more to knowledge sharing than the sharing of best practices. Knowledge sharing is more than the closing of performance gaps and the sharing of stocks of knowledge – knowledge sharing is also about bridging situations of organizational interdependencies and thereby supporting ongoing organizational activities.Design/methodology/approach – The paper is both theoretical and empirical. Theoretically, the concept of organizational interdependence is applied to create a conceptual framework encompassing four types of knowledge to be shared. The theoretical framework is applied on a case company to empi...

Shopping orientation and online clothing purchases: the role of gender and purchase situation

Abstract: Purpose – This paper seeks to investigate shopping orientation and online clothing purchases across four different gender‐related purchasing contexts A conceptual model for understanding the impact of shopping orientation on consumer online clothing purchase is proposed and tested both in a general setting and across purchasing contextsDesign/methodology/approach – Questionnaires were distributed to 1,150 Danish household addresses by use of the “drop‐off‐call‐back” survey method A total of 441 households returned usable responses from either one or both adults in the household Most adults provided responses with respect to purchasing clothing for themselves and for their partner, making a total of 906 cases distributed across the four purchasing contexts T‐tests and linear structural equation modelling were utilised to investigate expectations and hypothesesFindings – The results support the expected differences in men's and women's shopping orientations and willingness to purchase clothing online

Co-creation: A Key Link Between Corporate Social Responsibility, Customer Trust, and Customer Loyalty

Abstract: In an ever more transparent, digitalized, and connected environment, customers are increasingly pressuring brands to embrace genuine corporate social responsibility (CSR) practices and co-creation activities While both CSR and co-creation are social and collaborative processes, there is still little research examining whether CSR can boost co-creation In addition, while previous research has mainly related co-creation to emotional outcomes (eg, customer affective commitment), limited empirical research has related it to rational (eg, customer trust) and behavioral outcomes (eg, customer loyalty) To address these shortcomings in the literature, this paper examines the influence of CSR on customer loyalty, considering the mediating roles of co-creation and customer trust It also investigates the influence of co-creation on customer trust The data were collected in Spain in late 2017 using an online survey, and the sample contained 1101 customers of health insurance services brands Structural equation modeling was used to test the hypothesized relationships simultaneously The results show that CSR influences customer loyalty both directly and indirectly through co-creation and customer trust However, the indirect impact is the stronger of the two, implying that embracing co-creation activities and developing customer trust can make it easier for CSR practices to enhance customer loyalty In addition, co-creation has a direct effect on customer trust

Tourist-created Content: Rethinking Destination Branding

Abstract: Purpose – The purpose of this paper is to analyze the relationship between tourists' user‐generated content on the web and destination branding, as well as to discuss the online strategies used by destination management organizations.Design/methodology/approach – The research adopts an exploratory study of social media sites and destination brands, relying on qualitative research methods, content analysis and field research.Findings – Tourists are largely contributing to destination image formation, while avoiding the use of the formal elements of the brands. The most popular strategies used by destination management organizations exhibit some crucial weaknesses. However, a strategy based on analytics brings new opportunities for destination branding.Originality/value – The study provides an innovative analysis of tourist‐created content and its impact on destination branding and presents a theoretical model of generic web‐based strategies.