University of Massachusetts Amherst

About: University of Massachusetts Amherst is a education organization based out in Amherst Center, Massachusetts, United States. It is known for research contribution in the topics: Population & Galaxy. The organization has 37274 authors who have published 83965 publications receiving 3834996 citations. The organization is also known as: UMass Amherst & Massachusetts State College.

Voicing Seduction to Silence Leadership

Abstract: Using feminist deconstructive strategies, this paper exposes some of the rhetorical and cultural conditions that have sustained the organizational leadership literature as a seductive game. The juxtaposition of 'leadership' and 'seduction' functions as the focus of analysis for understanding the cultural limits of know ledge at times when innovations in theory and research are expected, but do not seem to be happening. Through various analytical approaches, the paper creates 'reading effects' that may be unsettling for the community of organizational scholars. This opens different spaces for reflecting upon and arguing against the closure imposed by organizational research and theory on what can be said to be organizational knowledge.

Exciting red and competent blue: the importance of color in marketing

Abstract: From beverages to consumer electronics, marketers are using color in innovative ways. Despite this, little academic research has investigated the role that color plays in marketing. This paper examines how color affects consumer perceptions through a series of four studies. The authors provide a framework and empirical evidence that draws on research in aesthetics, color psychology, and associative learning to map hues onto brand personality dimensions (Study 1), as well as examine the roles of saturation and value for amplifying brand personality traits (Study 2). The authors also demonstrate how marketers can strategically use color to alter brand personality and purchase intent (Study 3), and how color influences the likability and familiarity of a brand (Study 4). The results underscore the importance of recognizing the impact of color in forming consumer brand perceptions.

Objective Monitoring of Physical Activity Using Motion Sensors and Heart Rate

Abstract: Although neither motion sensors nor heart rate are perfect markers of physical activity, they certainly eliminate subjectivity of obtaining physical activity information. The objective method of choice depends on how the measurement will be used. For example, if walking behavior is the desired outcome, then a pedometer may be sufficient. If patterns and intensity of activity over longer periods of times such as a week or longer are needed, then an accelerometer with large memory capacity should be selected. In the future, efforts should be directed towards developing an objective motion sensor as inexpensive as a pedometer but with the data acquisition capabilities of the CSA or Tritrac accelerometer. Providing simultaneous heart rate with motion is also recommended to further verify that elevated heart rate does in fact represent a physical activity response. As the cost of the electronic components continues to decrease, these activity monitor configurations may become possible.

Language (Technology) is Power: A Critical Survey of "Bias" in NLP

Abstract: We survey 146 papers analyzing "bias" in NLP systems, finding that their motivations are often vague, inconsistent, and lacking in normative reasoning, despite the fact that analyzing "bias" is an inherently normative process. We further find that these papers' proposed quantitative techniques for measuring or mitigating "bias" are poorly matched to their motivations and do not engage with the relevant literature outside of NLP. Based on these findings, we describe the beginnings of a path forward by proposing three recommendations that should guide work analyzing "bias" in NLP systems. These recommendations rest on a greater recognition of the relationships between language and social hierarchies, encouraging researchers and practitioners to articulate their conceptualizations of "bias"---i.e., what kinds of system behaviors are harmful, in what ways, to whom, and why, as well as the normative reasoning underlying these statements---and to center work around the lived experiences of members of communities affected by NLP systems, while interrogating and reimagining the power relations between technologists and such communities.

Wages of Virtue: The Relative Pay of Care Work

Abstract: We examine the relative pay of occupations involving care, such as teaching, counseling, providing health services, or supervising children. We use panel data from the National Longitudinal Survey of Youth covering workers between 17 and 35 years of age. Care work pays less than other occupations after controlling for the education and employment experience of the workers, many occupation and industry characteristics, and (via individual fixed effects) unmeasured, stable characteristics of those who hold the jobs. Both men and women in care work pay this relative wage penalty. However, more women than men pay the penalty, since more women than men do this kind of work.