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Designing research with in-built differentiated replication ☆
Mark Uncles,Simon Kwok +1 more
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In this article, the authors argue that replication is an integral component of the initial research design and highlight the special importance of differentiated replication and the use of many sets of data in establishing empirical generalizations.About:
This article is published in Journal of Business Research.The article was published on 2013-09-01. It has received 81 citations till now.read more
Citations
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Planning and Conducting Experimental Advertising Research and Questionnaire Design
TL;DR: Good methodological practices with respect to fleshing out the contribution of a study, developing and testing experimental stimuli, selecting appropriate samples, collecting data, designing questionnaires, and deciding which variables and measures to include are discussed.
Journal ArticleDOI
Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension
TL;DR: In this article, the authors replicated and extended Cho and Cheon's (2004) advertising avoidance on the Internet model and examined the relationship of perceived goal impediment, perceived ad clutter, and prior negative experience with ad avoidance.
Journal ArticleDOI
New Evidence on the Role of the Media in Corporate Social Responsibility
TL;DR: This article investigated the role of the media in influencing firms' engagement in corporate social responsibility (CSR) activities and found that media freedom affects firms' incentives to engage in costly CSR activities.
Posted Content
Discovery and Communication of Important Marketing Findings: Evidence and Proposals
TL;DR: A review of empirical research on scientific publication led to the following conclusions: as mentioned in this paper found that important findings resulting from academic research in marketing seem to be rare, to a large extent due to a reward system that is built around subjective peer review.
Journal ArticleDOI
Fundamental patterns of in-store shopper behavior
Herb Sorensen,Svetlana Bogomolova,Katherine Anderson,Giang Trinh,Anne Sharp,Rachel Kennedy,Bill Page,Malcolm Wright +7 more
TL;DR: In this paper, the authors confirm empirical patterns about in-store behaviors based on a large number of shops and store visits, specifically 654,000 transactions in 40 supermarkets, hypermarkets, convenience and specialty stores in the USA, UK, China, and Australia.
References
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Book
China statistical yearbook
TL;DR: In this paper, the authors present a cross section of steel industry statistics and highlight the co operation of members and non members in supplying the information included in this publication, further details of the statistical sources used are given in the annex p 119.
Journal ArticleDOI
Double Jeopardy Revisited
TL;DR: In any given time period, a small brand typically has far fewer buyers than a larger brand as mentioned in this paper, and its buyers tend to buy it less often, which is an instance of a widespread phenomenon.
Journal ArticleDOI
The Design of Replicated Studies
TL;DR: The authors describes how to design highly differentiated replications The irrelevance and/or impossibility of identical replications are also discussed Practical illustrations of the success and failure of replicated studies are given.
Journal ArticleDOI
Understanding brand performance measures: using Dirichlet benchmarks
TL;DR: In this article, the authors consider how to understand, interpret, and use the Dirichlet framework for measuring the performance of a brand in a repeat-purchase market, including how many customers buy the brand, how often, and how much they also buy other brands.
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