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Manajemen pemasaran i

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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.

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Model Keputusan Pembelian Produk dengan Menggunakan Celebrity Endorser pada Platform YouTube

TL;DR: In this article, penelitian ini bertujuan untuk (1) mengetahui dan menjelaskan pengaruh Celebrity Endorser Youtube terhadap Minat Beli Konsumen (2) men getahui, and (3) menengahui and menengagai pengara harga kuantitatif.
Journal ArticleDOI

Pergeseran Strategi Pemasaran Tradisional Menuju Pemasaran Digital Pada Masa Pandemi Covid-19

Ma. Maliki
- 02 Feb 2022 - 
TL;DR: In this paper, a perubahan strategi pemasaran menjadi salah satu solusi yang disuguhkan disuguuhkan   ungkaji strategi bisnis ying sekiranya dapat menjadadi  solusisi  mencatat  informasi penting ying berkaitan dengan judul artikel ini, tetapi dengan mengambil berbagai sumber referensi.

The impact of servicescape and service quality to costumer satisfaction (study in wisata museum angkut batu, jawa timur)

TL;DR: In this paper, the authors disscuss the servicescape and service quality that affect customer satisfaction tourism service and find out which factors are the most dominant influence on custumer satisfaction.
Journal Article

Developing model management of special employment unit (bkk) of smk as smk graduates marketing

TL;DR: In this article, the authors discussed the development of a BKK management model in SMK and the preparation of BKK model design began with the field study to obtain factual condition in the field.
Proceedings ArticleDOI

The Operational Water Audit on Distribution Function PDAM Tirta Bhagasasi Tambun Branch

TL;DR: In this article, the authors used a descriptive research type of qualitative approach, which is compiled by the data analysis method in the form of a preliminary examination, review and testing on the management control system, detailed audit, and audit report which yield recommendation to the company.
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo

TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
Journal ArticleDOI

MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)

TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI

The systematic risk of stocks: analysis of property and agriculture sector in indonesia

TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
Journal ArticleDOI

The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta

TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.