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Manajemen pemasaran i

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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.

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Effects Of Online Promotion And Personal Selling On The Purchase Decision Of The Cisauk Point Apartment During The Pandemic

TL;DR: In this article , the effect of online promotion and personal selling on perceived value as an intervening variable for the purchase decision of the Cisauk Point apartment during the COVID-19 pandemic was examined.
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Student Performance in Field Experience Program and Educational Institution Satisfaction

TL;DR: In this paper , the authors describe the level of satisfaction of partner schools with the performance of IAI Yasni Bungo students in implementing the PPLK II program, which was chosen by random sampling, namely six schools that were accredited B and represented regional regions for Bungo and Tebo regencies.
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Faktor -faktor yang mempengaruhi keputusan pembelian sayuran segar di pasar madyopuro kota malang

TL;DR: In this article , a study was conducted to determine the consumer characteristics and to know the factors that influence consumer behavior in buying fresh vegetables at Madyopuro Market, a traditional market located in Kedungkandang District in Malang City.
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Pengaruh Advertising Exposure dan Packaging Design Terhadap Minat Beli Produk Rokok Sampoerna A Mild

TL;DR: Advertising exposure and packaging design menjadi salah satu sarana komunikasi pemasaran ying dilakukan oleh PT Sampoerna A Mild dalam memperkenalkan produknya as mentioned in this paper .
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Factors Influencing Customers’ Decisions To Hajj Saving Products In Bank Syariah Indonesia During The Covid-19 Pandemic

TL;DR: In this article , the influence of brand image, trust, and promotion on customers' decisions to use Bank Syariah Indonesia Hajj savings during the covid-19 pandemic was investigated.
References
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo

TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)

TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
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The systematic risk of stocks: analysis of property and agriculture sector in indonesia

TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta

TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.