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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
Citations
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The Effect of Human Resource Skills and Capabilities on SMEs Performance
TL;DR: In this article , the authors investigated the impact of skills and abilities on the performance of small and medium enterprises in Kota Pariaman, Malaysia. And they found that there is a positive influence of skills on performance of SMEs of 13.2%.
Journal ArticleDOI
The effect of marketing mix upon the consumer’s decision making to buy a product at pt griya pagelaran bogor
Sumardjono Jono,Heni Ardila +1 more
TL;DR: In this paper, the authors have used Structural Equation Modeling (SEM) using AMOS 21 program to determine and prove whether the variables of the marketing mix significantly influenced the consumer's decision making to buy the product at PT.
Journal ArticleDOI
Implementation of Marketing Mix to Increase Meeting Events
Kadek Wirantari,I Nyoman Rajin Aryana,I Ketut Sutama,I Gede Mudana,Made Ruki,I Gusti Agung Bagus Mataram +5 more
TL;DR: In this paper , the authors analyze the application of marketing mix in this case 7Ps (product, price, place, promotion, people, process, and physical evidence) in increasing the number of meetings at a 5-star hotel located in Kuta area, Bali, Indonesia.
Proceedings ArticleDOI
Rebranding and Purchase Intention on King Thai Tea
TL;DR: In this paper, the authors used descriptive and verification methods to describe the rebranding conducted by King Thai Tea and purchase intention as well as the influence of re-branding on purchase intention.
The Influence of Hotel Attributes on Three Star Hotels Guest Satisfaction in Bandung City
TL;DR: In this article, the authors found that two hotel attributes significantly influence guest satisfaction, namely quality service and quality of food, while the other six attributes have no significant effect, which is the dimension found in the hotel that can affect guest satisfaction.
References
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI
The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.