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Manajemen pemasaran i
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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
Citations
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Pengaruh produk, promosi, harga, dan distribusi produk terhadap brand switching pada produk sampoerna a mild di kota malang
TL;DR: In this paper, the authors menggunakan sampel sebanyak 100 responden ying diambil dari populasi konsumen rokok Sampoerna A Mild di Kota Malang.
Proceedings ArticleDOI
Quality of Service e-commerce on Consumer Satisfaction with Method E-Servqual (Studies in Student Banjarmasin South Kalimantan)
TL;DR: In this article, the quality of e-commerce pelayana on consumer satisfaction in Indonesia Online Store Students in Singapore, the approach used to measure quality of service is using ESERVQUAL, which consists of seven dimensions yatiu Efficient, fullfilment, reliability, privacy, responsiveness, compensation, and contacts.
Manajemen Pemasaran Produk Propolis PT Melia Sehat Sejahtera di Kota Makassar
Muliaty Muliaty,Jumran Jumran +1 more
TL;DR: Penelitian in this paper bertujuan untuk memperoleh gambaran mengenai penerapan manajemen pemasaran produk propolis PT.
The Effect of Marketing Mix and Consumer Behavior on the Decision to Purchase Hydroponic Vegetables (Study on Consumers of P4S Hikmah Farm)
TL;DR: In this paper , the effect of marketing mix and consumer behavior both partially and simultaneously on the purchasing decisions of hydroponic vegetables on the consumers of P4S Hikmah Farm was determined.
Pengaruh servicescape dan kemampuan komunikasi interpersonal karyawan terhadap kepuasan konsumen pada wisata eco green park batu.
TL;DR: In this article, the authors disscused the servicescape and interpersonal comunication skills of employees that affect customer satisfaction tourism service and found out which factors are the most dominant influence on custumer satisfaction.
References
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Journal ArticleDOI
The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
Journal ArticleDOI
MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI
The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
Journal ArticleDOI
The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.