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Manajemen pemasaran i
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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
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Samarinda City Branding through Tourism Communication of Dayak Village in Pampang
TL;DR: In this article, the authors used the symbolic of interaction perspective to analyze the use of cultural symbols in the imaging of a city and found that cultural symbols can be a means of symbolic interaction of the Dayak culture in Pampang, Samarinda in East Kalimantan.
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Effect of advertising message and customer trust and attitudes consumers on purchase decisions services and costumer loyalty in using services pertamina hospital in balikpapan
TL;DR: In this article, the effect of advertising messages, consumer trust and consumer attitudes towards the purchase decisions services and consumer loyalty in using Pertamina Hospital services in Balikpapan was investigated.
Analyzing the Impact of Brand Equity and Marketing Mix towards Consumer Loyalty: Case Study of Aqua in Surabaya
TL;DR: In this article, the impact of brand equity and marketing mix on consumer loyalty of Aqua in Surabaya was analyzed using Multiple Linear Regression Analysis (MLR) with a simple random sampling by distributing questionnaires to 130 respondents.
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The Impact of Electronic Word of Mouth Instagram as Recommendations Halal Culinary Tours in Banda Aceh
Nanda Khalisa,Teuku Meldi Kesuma +1 more
TL;DR: In this paper, the authors analyzed the impact of Electronic Word of Mouth (E-WOM) and brand image growing on instagram account "Kulineratjeh" to consumer purchase intention.
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Model minat beli dan keputusan pembelian iklan:pemasaran multi channels dan discount di portal berita online medcom.id.
TL;DR: Prariset ini dilakukan bertujuan untuk membangun hipotesis penelitian dengan menggunakan motode kuantitatif, untuk mengetahui variabel yang mempengaruhi minat beli and keputusan pembelian iklan pada portal berita online medcom.id as mentioned in this paper.
References
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
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The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.