scispace - formally typeset
Open Access

Manajemen pemasaran i

Reads0
Chats0
About
The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.

read more

Citations
More filters
Journal ArticleDOI

The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo

TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
Journal ArticleDOI

MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)

TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI

The systematic risk of stocks: analysis of property and agriculture sector in indonesia

TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
Journal ArticleDOI

The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta

TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.
Journal Article

Customer Purchase Decision Model, Supply Chain Management and Customer Satisfaction: Product Quality and Promotion Analysis

TL;DR: Wang et al. as discussed by the authors analyzed the effect of product quality and promotion on purchasing decisions in a case study of Botol Sosro tea product at a supermarket in Tangerang.
References
More filters

The effect of quality products to the customer’s decision in using pgn gas in batam society with the service quality as moderation variable

TL;DR: In this paper, the role of product quality to consumer decisions in the use of PGN Gas with service quality as a moderation variable was studied and it is known that the quality of the product has a significant influence on consumer decisions.

Implementation of Promotion and Quality Services To Attract Consumer Interests Buy Coffee Shops City Subdistrict Lumajang

TL;DR: In this paper, the effect of promotion and service quality on consumers' buying interest in coffee shops in Lumajang City District with a coefficient of determination (R2) of 0.293 was investigated.
Journal ArticleDOI

Customer Loyalty during COVID-19 Outbreak: The Mediation of Customer Satisfaction in Islamic Bank

TL;DR: In this article, the influence factors of customer loyalty, especially group of saving customers and single customer in Islamic commercial bank, using variable of price, relationship marketing, and customer value with customer satisfaction as an intervening variable.
Journal ArticleDOI

Pengaruh Sikap Konsumen, Periklanan, dan Brand Image Terhadap Minat Beli Konsumen The Jungleland Adventure Theme Park

TL;DR: Tujuan penelitian in this article adalah untuk mengetahui pengaruh Sikap Konsumen, Periklanan, and Brand Image terhadap Minat Beli konsumen secara langsung dan secara tidak langsung.

PENGARUH E-SERVICE QUALITY TERHADAP PERCEIVED VALUE DAN E-CUSTOMER SATISFACTION (Survei pada Pelanggan Go-Ride yang Menggunakan Mobile Application Go-Jek di Kota Malang)

TL;DR: Kunci et al. as mentioned in this paper identified and explained the influence of E-Service Quality on Perceived Value (2) to know and explain the importance of perceived value on E-Customer Satisfaction (3).