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Manajemen pemasaran i
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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
Journal ArticleDOI
MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI
The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.
Journal Article
Customer Purchase Decision Model, Supply Chain Management and Customer Satisfaction: Product Quality and Promotion Analysis
TL;DR: Wang et al. as discussed by the authors analyzed the effect of product quality and promotion on purchasing decisions in a case study of Botol Sosro tea product at a supermarket in Tangerang.
References
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The role of marketing mix and service quality on tourist satisfaction and loyalty at Samosir.
TL;DR: In this paper, the authors investigated the effect of the marketing mix and service quality on tourist satisfaction and loyalty in the region of Samosir, and found that tourists' satisfaction had a positive and significant effect on tourists' loyalty.
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Analisis strategi pemasaran produk detergen dengan metode swot dan boston consulting group (bcg) di pt. xyz
TL;DR: In this paper, Tujuan penelitian ini adalah untuk menganalisis strategi pemasaran ying tepat dengan menggunakan metode Strength, Weakness, Opportunity, and Threat (SWOT) and Boston Consulting Group (BCG) di PT. XYZ.
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Analysis of marketing mix and sales performance of “industri hilir teh walini” product
TL;DR: In this article, a case study of the marketing mix strategy and the influence of marketing mix on sales is presented, and the SWOT analysis is performed to explore the strengths, weaknesses, opportunities, and threats.
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use of e-commerce during COVID-19 pandemic towards revenue and volume of MSMEs sales
TL;DR: In this article, the effect of e-commerce on the income and sales volume of MSMEs in Denpasar City is analyzed using a partial least square (PLS) based structural technique.
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Creating customer retention throught customer incentives, trust and complaint handling (at bmt amanah ummah in kartasura)
TL;DR: In this paper, the authors investigated the influence of customer incentives, trust, and complaint handling on customer retention at the BMT Amanah Ummah in Kartasura, and found that customer incentives have a positive and significant effect on customer's retention.