Open Access
Manajemen pemasaran i
Reads0
Chats0
About:
The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
Citations
More filters
Journal ArticleDOI
The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
Journal ArticleDOI
MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI
The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
Journal ArticleDOI
The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.
Journal Article
Customer Purchase Decision Model, Supply Chain Management and Customer Satisfaction: Product Quality and Promotion Analysis
TL;DR: Wang et al. as discussed by the authors analyzed the effect of product quality and promotion on purchasing decisions in a case study of Botol Sosro tea product at a supermarket in Tangerang.
References
More filters
Journal ArticleDOI
The effect of science and technology and quality of human resources on the processing of high economic value water hyacinth in lake tempe, wajo regency
TL;DR: In this paper, the influence of science and technology and the quality of human resources in the processing of high economic value water hyacinth in Lake Tempe, Wajo Regency was analyzed.
Journal ArticleDOI
Direct and indirect effects of operant resources on co-creation experience: empirical evidence from airbnb consumers
TL;DR: In this paper, the authors examined the effect of operant resources' impact on perceived benefits, trust, and co-creation experience of Airbnb consumers, and found that perceived benefits and trust have a strong influence on the cocreation experience.
Peer Review Service Quality as a Competent Marketing Strategy to Maintain Customer Loyalty : A Case Study in Three Star Hotel
TL;DR: In this article, an empirical study that presents a comprehensive framework of relationships among service quality and customer loyalty in the hospitality industry is presented, which concludes that there are many strategies can be used in order to maintain customer loyalty, the strategy in every hotel are different and can be changed as follow as trend and situation of the hotels.
Journal ArticleDOI
Brand Image and Product Quality on Customer Loyalty (Survey in Cekeran Midun)
Demsi Minar,Anindia Safitri +1 more
TL;DR: In this paper, the authors investigated the influence of brand image and product quality on customer loyalty in Cekeran Midun Cikutra branch, Bandung, Java, Indonesia.
Journal ArticleDOI
The effect of e-wom and brand image towards Sushi Masa consumer purchasing decision
TL;DR: In this article, the effect of E-WOM and Authentic Sushi Image on consumer purchasing decisions was investigated in the context of Sushi Masa and Zomato using questionnaires with Likert scale.