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Manajemen pemasaran i

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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.

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Consumer ethnocentrism against intention to visiting nature-based tourist destinations in Bandung Regency.

TL;DR: In this paper, an overview of consumer ethnocentrism, the description of visiting interest, and the influence of consumers' consumer ethnocentricity on interest in visiting is presented.
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Pengaruh customer relationship management terhadap loyalitas pelanggan indosat bengkulu

TL;DR: Yulinda et al. as discussed by the authors analyzed the influence of customer relationship management (technology, people, process and knowledge) on customer's loyalty at PT using survey research, analysis techniques using a likert scale and using multiple linear regression analysis.

ANALISIS STRATEGI PEMASARAN PUPUK NON SUBSIDI (Studi Kasus pada PT Pupuk Kalimantan Timur Kantor Penjualan Jawa Timur)

Ayu Wulandari
TL;DR: In this article, PT Pupuk Kalimantan Timur Kantor Penjualan Jawa Timur bertujuan untuk menganalisis strategi pemasaran ying tepat dengan mengidentifikasi and menilai faktor-faktor lingkungan internal and eksternal ying mempengaruhi PT PUPUK Kalimantisi, Timur, and JawaTimur.
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Analysis of The Effect of Price Determination on Hotel Revenue (Hotel Case in Puncak, Bogor)

TL;DR: In this paper, the authors found out the percentage of room occupancy and the room rates correlated with the benefits gained by the hotel in Puncak Bogor in the period of 2016-2018.

Village Owned Enterprise Survival Strategy by Raising Brand Awareness of Advertising Through Marketing on Social Media

TL;DR: In this paper, the authors analyzed the role of marketing and self-image in one of the village organs, namely the village-owned enterprises (BUMDES), and they found that there are steps that need to be taken to improve selfimage, including trust, type of service and corporate accountability for a direct strategy while the indirect strategy can be achieved through the creation of social network marketing using social media, websites and other internet tools.
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo

TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)

TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
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The systematic risk of stocks: analysis of property and agriculture sector in indonesia

TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta

TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.