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Manajemen pemasaran i
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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
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Pengaruh kualitas pelayanan dan kualitas produk terhadap loyalitas konsumen
TL;DR: Pengaruh Kualitas Pelayanan and kualitas Produk terhadap Loyalitas Konsumen bertujuan untuk menggunakan regresi linier berganda dengan pengujian korelasi, uji f and uji t dengan alat bantu as mentioned in this paper .
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Pengaruh Celebrity Endorsement dan Brand Image Terhadap Minat Beli Produk Honda Mobil di Jakarta (Survey: Pada Konsumen Honda Mobil di Provinsi DKI Jakarta)
TL;DR: In this article , the effect of Celebrity Endorsement and Brand Image on consumer buying interest in Honda cars in DKI Jakarta Province was evaluated using simple linear regression and multiple linear regression analysis.
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Pengaruh Viral Marketing, Celebrity Endorser, Harga, dan Service Quality Terhadap Keputusan Pembelian Pengguna TikTok Shop
TL;DR: Penelitian in this paper bertujuan mengetahui pengaruh viral marketing, celebrity endorser, harga, service quality terhadap keputusan pembelian pengguna TikTok shop.
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A Analisis Penerapan Strategi Pemasaran Pada Rumah Makan Ikan Bakar Cianjur Denpasar
TL;DR: In this paper , a study was carried out using informant techniques, namely managers who conceptually know and understand the ins and outs of the strategy used and how to market their products, the head of the finance department who handles incoming and outgoing finances, head of HR (personnel) who knows the quality of work of both employees sales, delivery and cashiers, and took 10 consumers to find out their responses or responses to the Denpasar Branch of the Ikan Bakar Cianjur Restaurant.
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Perancangan brand identity museum gedung perundingan linggarjati
TL;DR: In this article , museum gedung perundingan linggarjati merupakan salah satu museum bersejarah ying dikelola oleh Dinas Pendidikan and Kebudayaan, Upaya museum untuk mengembangkan identitas visual sudah baik secara media cetak maupun media visual.
References
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
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The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.