Open Access
Manajemen pemasaran i
Reads0
Chats0
About:
The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
Citations
More filters
Journal ArticleDOI
Mediasi Sikap Konsumen pada Pengaruh Green Product, Green Advertising, Green Brand Trust terhadap Keputusan Pembelian Produk Makanan Organik
TL;DR: In this paper , penelitian menunjukkan bahwa bahwas: 1) green brand, green advertising and green brand trust berpengaruh positif terhadap keputusan pembelian, 2) greenbrand and green advertising, green brand secara langsung berpingarah positif, and 3) green advertising.
Journal ArticleDOI
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Jam Tangan Merek Lorenzo
TL;DR: In this paper , the effect of product quality and price on purchasing decisions of Lorenzo brand watches at a shop in Lubuk Alung market was investigated. And the results of the study can be concluded: 1) Product quality has a positive effect on purchasing decision at the Mutiara Arloji store in the Lubuk alung market.
Journal ArticleDOI
Building Relational Marketing And Brand Image On Consumer Loyalty At Aroma Coffee Store
Hendro Priyono,Susi Indriyani +1 more
TL;DR: In this paper , the authors investigated whether relational marketing and brand image have a partial influence on consumer loyalty at the Aroma coffee shop. And they found that relational marketing has a partial impact on consumer's loyalty.
Journal ArticleDOI
Sistem Informasi Controlling And Selling Pada Century Computer Center Menggunakan Metode Sdlc
Ikke Cristiana,Irawan Setiadi +1 more
TL;DR: Kunci et al. as mentioned in this paper proposed a sistem Informasi, Controlling and Selling (SISS) and Black Box Testing (BLT) system to detect bugs in SISS, and setidaknya dapat meminimalisasikan bug yang terdapat di dalam sistems.
Journal ArticleDOI
Competitive Advantage as a Mediation of Competence and Entrepreneurial Orientation in Business Success: An Empirical Evidence from Indonesia
TL;DR: In this paper , the effect of entrepreneurial competence and entrepreneurial orientation on competitive advantage and its impact on small business success was investigated in the Selayar Islands Regency, South Sulawesi, Indonesia.
References
More filters
Journal ArticleDOI
The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
Journal ArticleDOI
MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI
The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
Journal ArticleDOI
The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.