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Manajemen pemasaran i

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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.

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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo

TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)

TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
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The systematic risk of stocks: analysis of property and agriculture sector in indonesia

TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta

TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.
Journal Article

Customer Purchase Decision Model, Supply Chain Management and Customer Satisfaction: Product Quality and Promotion Analysis

TL;DR: Wang et al. as discussed by the authors analyzed the effect of product quality and promotion on purchasing decisions in a case study of Botol Sosro tea product at a supermarket in Tangerang.
References
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Implementation of Appropriate Marketing and Sales Strategies in Improving Company Performance and Profits

TL;DR: A market-driven firm that balance these two orientations well to produce better marketing performance than companies with other directions is called a market driven firm as mentioned in this paper, which is a type of company that manages to control the market and this arena.
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Pemilihan Strategi Pemasaran Dengan Metode SWOT Dan TOPSIS

TL;DR: In this article, the authors used SWOT analysis to identify factors and formulate appropriate marketing strategies, the TOPSIS method is used to rank alternative marketing strategies and the best and ideal strategy.
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Analisis Faktor-Faktor Yang Mempengaruhi Keputusan Pemilihan Universitas Pada Siswa Kelas XII SMA Negeri 22 Surabaya

TL;DR: Hasil penelitian in this paper adalah faktor yang mempengaruhi keputusan pemilihan Universitas pada siswa kelas XII SMA Negeri 22 Surabaya yaitu kelompok referensi, citra lembaga, motivasi, keluarga, lokasi, and harga.

Analytical Study of Outpatient Satisfaction in Labuang Baji Regional Public Hospital Makassar

TL;DR: The results showed that there was no relationship between the attitude of the officers and the availability of health facilities with the satisfaction of outpatients in health services at the Labuang Baji Regional Public Hospital Makassar in 2019.
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The effects of service quality, customer perceived value, and customer satisfaction towards customer loyalty of damri tour bus

TL;DR: In this paper, the effect of service quality, customer perceived value, and customer satisfaction towards customer loyalty of DAMRI Tourist Bus was investigated using non-probability sampling, purposive sampling and regression analysis techniques.