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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
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The effect of Online Costumer Reviews and Influencer Marketing on Shopee Purchasing Decisions
Muhammad Fachmi,Hasriani Sinau +1 more
TL;DR: In this paper , the authors used quantitative research approach with a sample number of 99 students with multiple regression analysis methodes spss aplikasi assistance 25 to determine the partial and simultaneous effect of the variables studied.
Journal ArticleDOI
Strategy to Maintain Customer Loyalty at PT Sun Life Financial Unit Syariah Medan Branch
Anisa Rahmadhani,Rahmi Syahriza +1 more
TL;DR: In this article , the agent's strategy in forming customer trust and loyalty towards repurchase intentions was determined, which indicated that the strategy to maintain customer loyalty at PT Sun Life Financial Unit Syariah Medan Branch can be in accordance with the strategy in general.
Journal ArticleDOI
Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Tiket Pesawat Di PT Wahyu Septyan Tour Dan Travel Kota Bengkulu
TL;DR: In this paper , the effect of brand image, price, promotion, and service quality on the decision to purchase airline tickets at PT Wahyu Septyan Tour and Travel in Bengkulu city was determined.
Journal ArticleDOI
Pengaruh kualitas pelayanan, citra merek terhadap loyalitas pelanggan kartuhalo melalui kepuasan sebagai variabel mediasi (studi di kota semarang)
TL;DR: PT Telkomsel merupakan operator telekomunikasi seluler terbesar di Indonesia dimana telah mengeluarkan banyak produk salah satunya adalah kartuHalo as discussed by the authors .
Journal ArticleDOI
SWOT Analysis as a Determinant of Marketing Strategy Case
TL;DR: Based on the results of the analysis, it can be concluded as follows as mentioned in this paper that PT Karya Lencana Mas Medan is considered quite good, because it has chosen the right segment and is targeted by competitors from the same industry so that the company's market positioning runs smoothly and the marketing mix implemented by PT KLMAS Medan was also sufficient.
References
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
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The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.