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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
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Tingkat pemanfaatan social media terhadap branding pariwisata jawa tengah oleh dinas kebudayaan dan pariwisata provinsi jawa tengah
TL;DR: Pemanfaatan social media saat ini telah membuat masyarakat kini mengalami perubahan proses komunikasi, tidak hanya secara vertikal hierarkis, namun juga terjadi secara horizontal.
Journal ArticleDOI
The Role of Brand Ambassadors on Consumer Purchase Decision on Tokopedia Marketplace
TL;DR: In this paper , the role of brand ambassadors on consumer purchase decision on Tokopedia marketplace was investigated and the results showed that mostly the consumers buy products on the website because of the Power, Attraction, and Credibility of the brand ambassadors, and none of them is being affected by the Visibility.
Marketing Mix Effect On Consumer Decision To Choose Pegadaian Shari'a
TL;DR: In this article, the effect of marketing mix decisions on consumer choosing PT Pawnshop Sharia Branch Jember was investigated and found that 98.7% of consumer decisions can be explained by the independent products, place, price, promotion, people, process, and physical evidence variables while the remaining 1.3% is influenced by other variables not Examined in this study.
Proceedings ArticleDOI
The Effect of Celebrity Endorser and Halal Brand Image on Customers’ Purchasing Decisions of Wardah Cosmetics
TL;DR: In this article, the authors determined the effect of halal brand image and celebrity endorser on Wardah cosmetic purchasing decisions and found that celebrity endorsers have a positive influence on halal brands image and brand image variables.
Proceedings ArticleDOI
The Effect of Post-usage on Customer Loyalty: The Mediating Role of Satisfaction
TL;DR: In this article , the authors investigated how post-usage effects customer loyalty in the context of mobile banking, as well as the function of satisfaction as a moderating factor, and the actual results of regression analysis revealed that post usage had a favorable and significant impact on consumer loyalty.
References
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI
The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.