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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
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Marketing strategy analysis to increase competitiveness in national ship design industry
TL;DR: In this paper, the authors used the diamond model to answer questions about what strategies a company/organization needs to do in the future, and the results of the formulation using this diamond model are several proposed strategies that are classified into several aspects, namely arena, vehicles, differentiations, staging and economic logic.
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The Effect Of Mobile Banking Product Quality On Customer Satisfaction Of Indonesian Sharia Bank Jakarta Wolter Monginsidi Branch
TL;DR: In this paper , the effect of mobile banking product quality on customer satisfaction of Bank Syariah Indonesia Jakarta branch Wolter Monginsidi was evaluated using a survey methode using descriptive and verification analysis technique.
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Comparative analysis of coffee preference in Jatinangor
Abstract: The growth of coffee shops in Jatinangor continues to increase along with the higher public interest to consume coffee. The competition between coffee shops has become tighter. The coffee shops use various marketing mix strategies to increase customer satisfaction. This study aims to analyzing and comparing the consumers behavior and the level of consumer satisfaction to the marketing mix strategy of two coffee shop. The study is designed quantitatively by comparing two coffee shops i.e. long-running and newer coffee shops. The location of the study is determined purposively, namely Belike Coffee and Balad Coffee Works with samples size of 50 people at Belike Coffee and 60 people at Balad Coffee Works. Data were analyzed using crosstabulation analysis and scoring techniques. The results showed that the segmentation of Belike Coffee consumer is mostly college students who visited to enjoy the delicious taste of coffee while watching live shows together, meeting or doing assignments. While the consumers behavior of Balad Coffee Works is mostly college students who want to enjoy the delicious taste of coffee and a comfortable coffee drinking atmosphere. The level of customer satisfaction of Belike Coffee is better than Balad Coffee Works in aspect of affordability of prices, while Balad Coffee Works is better at Belike Coffee in the aspect of products and services. Meanwhile, from the aspects of location strategic, promotion, process, and physical evidence, both have the same level of customer satisfaction in the range of good to very good.
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Multimodal in Audiovisual Advertisement
TL;DR: In this paper, the authors analyse the aspects of multimodal in the audiovisual advertisement of Kartu AS Edisi Paket Mingguan Bikin Kenyang Internetan.
Hubungan antara Iklan dengan "Brand Loyalty"
Vanya Andini,Anne Ratnasari +1 more
TL;DR: In this article, the authors conducted a study to determine whether there is a relationship between Tiket.com RANS advertisements on Instagram with brand loyalty consisting of three indicators namely intensity, message content and attractiveness.
References
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The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
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MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
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The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
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The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.