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The article was published on 2012-01-01 and is currently open access. It has received 1072 citations till now.read more
Citations
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Pengaruh strategi segmentation dan targeting terhadap purchase intention pada hoops point indonesia
TL;DR: Penelitian as mentioned in this paper bertujuan untuk melakukan uji and analisa terhadap pengaruh strategi segmentation and targetingterhadap purchace intention pada PT Hoops Point Indonesia.
Journal ArticleDOI
Perilaku pedagang pasar tradisional sambonggede kecamatan merakurak kabupaten tuban dalam mempertahankan ekonomi rumah tangga pasca covid-19
TL;DR: In this article , the behavior of traditional market traders in Sambonggede Village, Merakurak District, Tuban Regency, East Java when the Covid-19 pandemic occurred was investigated.
Proceedings ArticleDOI
Pengaruh Social Media Marketing dan Brand Awareness terhadap Keputusan Pembelian pada E-Commerce Shopee di Kota Bandung
TL;DR: In this paper , the authors used purposive sampling technique to determine Social Media marketing and Brand awareness on E-commerce shopee customer, to determine the buying decision of e-commerce Shopee customer and also determine the influence of social media marketing and brand awareness on buying decision.
Journal ArticleDOI
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Pelanggan (Studi pada Cuci Motor Pojok Berkah 024)
TL;DR: In this article , a purposive sampling method was used to analyze and determine the effect of service quality on consumer satisfaction, and the analysis technique used is multiple linear regression, the results of the study can be concluded that service quality has a positive and significant effect on consumers' satisfaction.
Journal ArticleDOI
Pengaruh sponsorship dan media sosial (instagram) terhadap brand awareness pada try out online nasional utbk snbt 2023
TL;DR: Penelitian in this article bertujuan untuk mencari tahu pengaruh sponsorship and media sosial (Instagram) terhadap brand awareness pada try out online nasional UTBK SNBT 2023.
References
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Journal ArticleDOI
The impact of child empowerment through islamic character education by the smart beting community in regions with stigma and discrimination, west borneo
TL;DR: The Smart Beting Community strives to eliminate stigma, eliminate discrimination, and to prevent the regeneration of drug abuse among the people of Kampung Beting by empowering children through Islamic character education which is packaged in The Beting Loves Quran's Program and Beting Learning as mentioned in this paper.
Journal ArticleDOI
MODEL BUYING DECISION AND REPEAT PURCHASE: PRODUCT QUALITY ANALYSIS (Case Study of Bank Permata Syariah Jakarta KPR Financing Customers)
TL;DR: In this article, the effect of process and product quality on buying and repurchase decisions of Sharia mortgage financing at PT Bank Permata Syariah Business Unit has been investigated.
Journal ArticleDOI
The systematic risk of stocks: analysis of property and agriculture sector in indonesia
TL;DR: In this article, the effect of degree of economic leverage, degree of operating leverage, and degree of financial leverage on the property and agriculture sectors in Indonesia was analyzed using panel data regression analysis using E-views 9.
Journal ArticleDOI
The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling Case Study: Generation Z in South Jakarta
Budi Setiawan,Ni Luh Putu Trisdyani,Putu Pramania Adnyana,I Nyoman Adnyana,Kadek Wiweka,Hesti Retno Wulandani +5 more
TL;DR: Setiawan et al. as discussed by the authors found that Generation Z can be classified as "digital tourists" as they are highly dependent on and intensively use (six to 16 hours per day) technologies such as gadgets, social media, and the Internet.