Journal ArticleDOI
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
Ilyoo Barry Hong,Hwi-Hyung Cho +1 more
TLDR
It was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace.About:
This article is published in International Journal of Information Management.The article was published on 2011-10-01. It has received 498 citations till now. The article focuses on the topics: Consumer behaviour & Loyalty.read more
Citations
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Journal ArticleDOI
The Sustainable Role of the E-Trust in the B2C E-Commerce of Vietnam
Yongrok Choi,Do Quynh Mai +1 more
TL;DR: In this paper, the authors examined whether or not the characteristics of e-service quality have a positive influence on customer loyalty, one of the sustainable success factors in this growing e-commerce industry in Asian markets.
Journal ArticleDOI
Bridging marketing theory and big data analytics: The taxonomy of marketing attribution
TL;DR: A novel taxonomy is proposed, which serves as a tool for systematic naming and describing marketing attribution methods and allows to reflect on the contemporary attribution methods’ capabilities to account for the specifics of the customer journey, thereby creating currently lacking theoretical backbone for advancing the accuracy of value attribution.
Proceedings ArticleDOI
The Implications of Trust in the Sharing Economy – An Empirical Analysis of Uber
TL;DR: This paper focuses on Uber, a ridesharing platform that is one of the fastest growing startups worldwide and modify a research model by Gefen (2000) to investigate the influence of trust on the customers’ intentions: ‘Inquire about drivers’ and ‘Request a ride’.
Proceedings Article
What Trust means in the Sharing Economy: A provider perspective on Airbnb.com
TL;DR: The results show that both trust constructs are decisive to successfully initiate a sharing deal between two parties.
Journal ArticleDOI
Building customers’ trust in the ridesharing platform with institutional mechanisms: An empirical study in China
Zhen Shao,Hao Yin +1 more
TL;DR: This study presents a new perspective of customer trust (one-to-many) in the context of ridesharing and uncovers the transfer mechanism between institution-based trust and interpersonal trust.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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