Journal ArticleDOI
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
Ilyoo Barry Hong,Hwi-Hyung Cho +1 more
TLDR
It was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace.About:
This article is published in International Journal of Information Management.The article was published on 2011-10-01. It has received 498 citations till now. The article focuses on the topics: Consumer behaviour & Loyalty.read more
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Journal ArticleDOI
Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media
Nuri Purwanto,Kristin Juwita +1 more
TL;DR: In this paper, the authors developed, evaluated, and test antecedent model with trust as an intermediary variable of technology acceptance model (TAM) and Virtual Experiential Marketing (VEM) for buying intention.
El valor percibido y la confianza como antecedentes de la intención de compra online: el caso colombiano Perceived Value and Trust as Antecedents of the Intention to Purchase On-line: the Colombian Case La valeur perçue et la confiance en tant que préalables à lintention dachat online : le cas colombien
TL;DR: In this article, three constructs were analyzed: purchase intention as dependent variable, trust and perceived value as determining factors of the first, and the results obtained permit asserting the direct effect of trust on the intention to purchase and indirect effect on the perceived value.
Journal ArticleDOI
What influences the purchase intention of online travel consumers?
TL;DR: In this paper , the authors studied the behavior intention of online purchasers of travel services, based on an online questionnaire and the responses of 251 respondents, and found that loading time, security, and visual appeal have a positive influence on website quality and suggest that website quality, trust, and brand image explain behaviour intention.
Journal ArticleDOI
The influence of dynamic pricing on consumer trust, value, and loyalty relationships in theme parks
Ady Milman,Asli D.A. Tasci +1 more
TL;DR: In this article , the authors investigated the potential influences of different dynamic pricing strategies on the modeled relationships among consumer trust, consumer value, and brand loyalty, and found that consumers' overall trust in their favorite theme park, measured by benevolence and competitive trust, positively influenced their overall value perceptions measured by emotional, financial, reputation, and social dimensions.
Journal ArticleDOI
Exploring contact points of interactive media in context of fashion market: A qualitative study
TL;DR: This research was based on qualitative approach using sequential incident technique to understand all contact points and episodes encountered during the customer journey and provides comprehensive understanding of relationship between different stages of an online customer journey.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
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Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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