Journal ArticleDOI
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
Ilyoo Barry Hong,Hwi-Hyung Cho +1 more
TLDR
It was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace.About:
This article is published in International Journal of Information Management.The article was published on 2011-10-01. It has received 498 citations till now. The article focuses on the topics: Consumer behaviour & Loyalty.read more
Citations
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Journal ArticleDOI
Personalized Online Advertisements as A Means of Enhancing Purchase Intention:The Mediating Effect of Advertising Value
TL;DR: In this article, the authors combine models of web advertising, traditional advertising, smartphone advertising, personalization, and advertising value to understand how the process of personalization in online advertising influences purchase intention.
Journal ArticleDOI
The impact of store flyer promotion on Chinese consumers' purchase intentions
Ma Yongqiang,홍진환,Seunghee Im +2 more
Book ChapterDOI
The Role of Perceived Technology and Consumers’ Personality Traits for Trust Transfer in Airbnb
TL;DR: Wang et al. as discussed by the authors proposed three information technology factors affecting trust in Airbnb from positive and negative aspects, and personality traits affecting trust of Airbnb and its hosts are also put forward using data collected from Chinese Airbnb users.
Journal ArticleDOI
The Effects of Atmospherics and Influencers on Purchase Intention in Social Commerce
Pranay Sindhu,Kumkum Bharti +1 more
TL;DR: In this paper , the authors used the approach avoidance theory to investigate the impact of the atmospherics of a social commerce page, which comprises page aesthetics and page interaction, on a customer's purchase intention.
Journal ArticleDOI
The Influence of Online Shopping Platform on Customer Satisfaction and Trust toward Customer Loyalty: A Case Study of JD E-commerce Platform in China
Guangyi Wang,Chompu Nuangjamnong +1 more
TL;DR: Wang et al. as mentioned in this paper investigated the relationship between service quality and customer satisfaction, customer satisfaction and customer trust, and customers' satisfaction, satisfaction, and trust on the JD e-commerce platform.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more