Journal ArticleDOI
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
Ilyoo Barry Hong,Hwi-Hyung Cho +1 more
TLDR
It was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace.About:
This article is published in International Journal of Information Management.The article was published on 2011-10-01. It has received 498 citations till now. The article focuses on the topics: Consumer behaviour & Loyalty.read more
Citations
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Journal ArticleDOI
How smartphone advertising influences consumers' purchase intention
TL;DR: In this paper, a conceptual model that combines Ducoffe's web advertising model and flow experience theory was proposed to understand the factors that motivate consumers to interact with smartphone advertisements and therefore what stimulates their decision to purchase.
Journal ArticleDOI
The mediating role of consumer trust in an online merchant in predicting purchase intention
Ilyoo Barry Hong,Hoon S. Cha +1 more
TL;DR: Investigating the mediating role of consumer trust in an online merchant in the relationships between components of perceived risk and purchase intention concluded that efforts, made by online merchants, to lessen certain types of risk will first improve consumer trust, and then ultimately, increase consumer's intention to buy online.
Journal ArticleDOI
Building, measuring, and profiting from customer loyalty
TL;DR: The authors examined the consequences of this heterogeneity by empirically mapping current conceptual approaches using an item-level coding of extant loyalty research, then testing how operational and study-specific characteristics moderate the strategy → loyalty → performance process through meta-analytic techniques.
Journal ArticleDOI
Examining the moderating effect of inconsistent reviews and its gender differences on consumers' online shopping decision
TL;DR: Findings show that consumers' cognitive trust to online retailers affects emotional trust, which further leads to purchase intention, and the moderating effect of inconsistent reviews is stronger for female consumers than for male consumers.
Journal ArticleDOI
Understanding the consumer's online merchant selection process
TL;DR: In this article, the authors provided an empirical analysis of the effects of situational involvement, perceived risk and trust expectation on the consumer's choice of an online merchant through a survey of 295 college students and found that situational involvement positively affected all five types of perceived risk, whereas only product performance risk was positively related to consumer's trust expectation.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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