Journal ArticleDOI
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
Ilyoo Barry Hong,Hwi-Hyung Cho +1 more
TLDR
It was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace.About:
This article is published in International Journal of Information Management.The article was published on 2011-10-01. It has received 498 citations till now. The article focuses on the topics: Consumer behaviour & Loyalty.read more
Citations
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Exploring the effect of Brand Identity on Purchase Intention in Cell Phone Market in Iran
TL;DR: In this paper, the authors explored the impact of brand identity on purchase intention in Iran cell phone market by a developed model and found that perceived value, trust and satisfaction have also direct and positive impact on trust.
Journal ArticleDOI
Trust in Online Food Purchase Behavior: An Exploration in Food Safety Problem for Produce E-retailers
TL;DR: In this article, the authors developed a theoretical framework describing the trust-based decision-making process when a consumer makes a purchase from a given food website and found that the food vendor and website managers can enhance trust by providing a secure and user-friendly food shopping environment.
Book ChapterDOI
Social Media and its Implications for Marketing Communications
Irina Yankova,Wilson Ozuem +1 more
TL;DR: In this paper, the concept of social media in the design and implementation of marketing communication programs, particularly in the UK fashion sector, is discussed. And the authors conclude, rather sceptically, that understandings of the various nuances of the social media platforms could engender effective customer retention programs.
Dissertation
Diffusion du commerce électronique en Tunisie : une analyse et modélisation des comportements d’adoption de l’internet et des services marchands par les jeunes
TL;DR: In this article, the authors propose an analysis empirique et exploratoire menee aupres d'un echantillon de 400 etudiants tunisiens environ.
Journal Article
Impact Of Relationship Marketing On Customers Loyalty Of Islamic Banks In The State Of Kuwait
TL;DR: In this paper, the authors investigated the impact of relationship marketing on customers loyalty of four Islamic banks in the state of Kuwait and found that there is a significant statistical impact of Relationship Marketing dimensions (Trust, Communication, Commitment, Commitments, Competence, and Cooperation) on customers Loyalty of Islamic banks.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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