Journal ArticleDOI
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
Ilyoo Barry Hong,Hwi-Hyung Cho +1 more
TLDR
It was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace.About:
This article is published in International Journal of Information Management.The article was published on 2011-10-01. It has received 498 citations till now. The article focuses on the topics: Consumer behaviour & Loyalty.read more
Citations
More filters
Journal ArticleDOI
The Effect of the E-Commerce Companies' Benevolence, Integrity and Competence Characteristics on Consumers' Perceived Trust, Purchase Intention and Attitudinal Loyalty
Erkan Özdemir,Mine Sonmezay +1 more
TL;DR: In this paper, the authors reveal the effect of consumer perceptions on the benevolence, integrity and competence of e-commerce companies on consumers' perceived trust, purchase intention and attitudinal loyalty.
Proceedings ArticleDOI
Understanding Image Quality and Trust in Peer-to-Peer Marketplaces
TL;DR: It is shown that high quality user-generated images selected by the models outperform stock imagery in eliciting perceptions of trust from users, and can inform the design of future marketplaces and guide potential sellers to take better product images.
Effect of sponsored search on consumer trust and choice
TL;DR: Examination of consumers’ trust of and purchase choice from vendors listed in organic and sponsored search results shows that trust is lower for sponsored links compared with organic links, but the disclosure of information about vendors’ reliability reduces this negative effect.
Book ChapterDOI
The Relationship Between Viral Marketing, Purchase Intention, and Brand Visibility: Study with Brazilian Customers
Kleinia Anjos Vianna,José Marcos Carvalho de Mesquita,Mariana Regina Silva Linhares,Patricia de Cássia Gomes Moreira +3 more
TL;DR: In this article, the influence of viral marketing such as advertising communication strategy in purchase intent and brand visibility from the perspective of the online consumer was evaluated. But, the work was conducted with a small sample and the collected data were analyzed using the Partial Least Squares method.
References
More filters
Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
Related Papers (5)
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more