Journal ArticleDOI
The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust
Ilyoo Barry Hong,Hwi-Hyung Cho +1 more
TLDR
It was found that trust is transferred from an intermediary to the community of sellers, implying that the trustworthiness of the intermediary plays a critical role in determining the extent to which consumers trust and accept the sellers in the e-marketplace.About:
This article is published in International Journal of Information Management.The article was published on 2011-10-01. It has received 498 citations till now. The article focuses on the topics: Consumer behaviour & Loyalty.read more
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Book ChapterDOI
Smart Contract and Collaborative Platforms
TL;DR: In this paper , the authors present the organizational and managerial implications associated with the implementation of smart contracts in terms of governance, transaction costs, and user trust on collaborative online platforms and a comparison with conventional contracts is also initiated.
Book ChapterDOI
An Analysis on Consumer Preference of Ayurvedic Products in Indian Market
TL;DR: In this article , the authors analyzed the recent surge in the growth rate of Ayurved Market and explored factors that are driving or inhibiting the said pattern, and investigated the relation between the demographic factors and preference for Ayurate products, and found that the factors of trust and satisfaction have positive and significant impact on the brand preferences, whereas price has negative but insignificant influence on brand preferences.
Proceedings ArticleDOI
Simulating Online Consumer Satisfaction Using Fuzzy Cognitive Mapping
TL;DR: The resulting e-satisfaction Fuzzy Cognitive Map from experts' opinions gives an integrated and clear perception of factors affecting online consumer satisfaction and their relations which greatly help decision-makers analyze the optimal path to meet the e-Satisfaction.
The One- or Two- Way Route? : A quantitative study on the effects of one-way and two-way marketing communication on brand loyalty among members of loyalty programs in the beauty industry.
TL;DR: In this article, the different marketing communication channels used by customer loyalty prognosticators have been investigated in the context of the Internet. But the authors focus on the different types of marketing channels used for customer loyalty prediction.
Proceedings ArticleDOI
Social Media Marketing Activities and Customers' Purchase Intention: The Mediating Effect of Brand Image
TL;DR: The results of the structural equation model analysis of 395 responses show that SMMA has a positive indirect effect on purchase intention through the mediation of brand image, perceived value and trust.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
Book
Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research
Martin Fishbein,Icek Ajzen +1 more
Journal ArticleDOI
Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
Book
Understanding Attitudes and Predicting Social Behavior
Icek Ajzen,Martin Fishbein +1 more
TL;DR: In this paper, the author explains "theory and reasoned action" model and then applies the model to various cases in attitude courses, such as self-defense and self-care.
Journal ArticleDOI
The Commitment-Trust Theory of Relationship Marketing
Robert Morgan,Shelby D. Hunt +1 more
TL;DR: Relationship marketing, established, developing, and maintaining successful relational exchanges, constitutes a major shift in marketing theory and practice as mentioned in this paper, after conceptualizing relationship relationships as a set of relationships.
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Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
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