Mississippi State University

About: Mississippi State University is a education organization based out in Starkville, Mississippi, United States. It is known for research contribution in the topics: Population & Catfish. The organization has 14115 authors who have published 28594 publications receiving 700030 citations. The organization is also known as: The Mississippi State University of Agriculture and Applied Science & Mississippi State University of Agriculture and Applied Science.

Banner advertiser-web site context congruity and color effects on attention and attitudes

Abstract: Gaining consumers' attention and generating favorable attitudes are two key advertising objectives. Using two experiments in an on-line environment, we consider the effects of the congruity between the product foci of the advertiser and the Web site, as well as banner color and banner color-text color contrast on measures of attention (i.e., recall and recognition) and attitudes toward the ad and the Web site. Experiment 1 results indicate that incongruity has a more favorable effect on recall and recognition, whereas congruity has more favorable effects on attitudes. Experiment 2 results suggest that when ads generate sufficient attention to gain recall or recognition, moderate congruity offers the most favorable attitudes toward the ad. Managerial implications for the use of these ad execution cues are discussed and future research avenues are proposed.

Antimicrobial mechanisms of fish phagocytes and their role in host defense

Abstract: Phagocytosis is a primitive defense mechanism in all multicellular animals. Phagocytes such as macrophages and neutrophils play an important role in limiting the dissemination of infectious agents, and are responsible for the eventual destruction of phagocytosed pathogens. These cells have evolved elaborate killing mechanisms for destroying pathogens. In addition to their repertoire of degradative enzymes and antimicrobial peptides, macrophages and neutrophils can be activated to produce a number of highly toxic molecules. Production of reactive oxygen and nitrogen intermediates by these cells are potent cytotoxic mechanisms against bacteria and protozoan pathogens. Studies in fish suggest that the biological basis of these inducible killing mechanisms is similar to those described in mammals. More recent work suggest novel roles for regulating these killing responses in fish. In this review, we describe the biological basis of these killing mechanisms and how they are regulated in fish.

A comparison of heterogeneity variance estimators in combining results of studies.

Abstract: For random effects meta-analysis, seven different estimators of the heterogeneity variance are compared and assessed using a simulation study. The seven estimators are the variance component type estimator (VC), the method of moments estimator (MM), the maximum likelihood estimator (ML), the restricted maximum likelihood estimator (REML), the empirical Bayes estimator (EB), the model error variance type estimator (MV), and a variation of the MV estimator (MVvc). The performance of the estimators is compared in terms of both bias and mean squared error, using Monte Carlo simulation. The results show that the REML and especially the ML and MM estimators are not accurate, having large biases unless the true heterogeneity variance is small. The VC estimator tends to overestimate the heterogeneity variance in general, but is quite accurate when the number of studies is large. The MV estimator is not a good estimator when the heterogeneity variance is small to moderate, but it is reasonably accurate when the heterogeneity variance is large. The MVvc estimator is an improved estimator compared to the MV estimator, especially for small to moderate values of the heterogeneity variance. The two estimators MVvc and EB are found to be the most accurate in general, particularly when the heterogeneity variance is moderate to large.