Journal ArticleDOI
Central and peripheral routes to persuasion: An individual difference perspective.
TLDR
Deux experiences differenciant les sujets selon le niveau de leurs besoins en cognition examinent les effets de ces derniers sur le traitement d'un message and le persuasion and mettent a l'epreuve un modele associant un mode de pensee extensif a plus forte correspondance entre attitude and comportement as mentioned in this paper.Abstract:
Deux experiences differenciant les sujets selon le niveau de leurs besoins en cognition examinent les effets de ces derniers sur le traitement d'un message et le persuasion et mettent a l'epreuve un modele associant un mode de pensee extensif a une plus forte correspondance entre attitude et comportementread more
Citations
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Journal ArticleDOI
Running Out of Water! Developing a Message Typology and Evaluating Message Effects on Attitude Toward Water Conservation
TL;DR: In three phases, this article identified and evaluated the major messages being used in communication campaigns focused on the ongoing drought in California, and found that conservation messages regardless of the strategy, led to attitude change in a negative direction.
Journal ArticleDOI
A meta-analytic investigation of the relation between interpersonal attraction and enacted behavior.
TL;DR: A meta-analysis of self-reported interpersonal attraction revealed that the specific behaviors associated with attraction are those behaviors research has linked to the development of trust/rapport and evaluative threat salience reduced the magnitude of the relation between direct behavior and affective attraction.
Journal ArticleDOI
Effect of nature of the game on ad-persuasion in online gaming context: Moderating roles of game-product congruence and consumer’s need for cognition
Devika Vashisht,S. Sreejesh +1 more
TL;DR: If high brand recall and recognition is the primary goal for advertisers, then, slow-paced advergames with low-congruent brand placements can be considered a better media strategy for in-game advertising.
Book ChapterDOI
Attitude-behavior Relationships
TL;DR: In this paper, the authors discuss the differences between psychology and economics when it comes to explaining behavior and predicting it, and suggest that psychology has been engaged heavily in explaining behavior, sometimes at the expense of trying to predict behavior, assuming that explanation naturally leads to prediction.
Journal ArticleDOI
Consumer Responses to SMS Advertising: Antecedents and Consequences
TL;DR: In this article, the authors investigate the role of mobile phone advertisements in the form of text messages (SMS, or short message service) as an important form of product promotion.
References
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Journal ArticleDOI
Self-efficacy: toward a unifying theory of behavioral change.
TL;DR: An integrative theoretical framework to explain and to predict psychological changes achieved by different modes of treatment is presented and findings are reported from microanalyses of enactive, vicarious, and emotive mode of treatment that support the hypothesized relationship between perceived self-efficacy and behavioral changes.
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Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Journal ArticleDOI
Telling more than we can know: Verbal reports on mental processes.
TL;DR: In this paper, it was shown that people are sometimes unaware of the existence of a stimulus that influenced a response, unaware of its existence, and unaware that the stimulus has affected the response.
Book ChapterDOI
The elaboration likelihood model of persuasion
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.