Journal ArticleDOI
Central and peripheral routes to persuasion: An individual difference perspective.
TLDR
Deux experiences differenciant les sujets selon le niveau de leurs besoins en cognition examinent les effets de ces derniers sur le traitement d'un message and le persuasion and mettent a l'epreuve un modele associant un mode de pensee extensif a plus forte correspondance entre attitude and comportement as mentioned in this paper.Abstract:
Deux experiences differenciant les sujets selon le niveau de leurs besoins en cognition examinent les effets de ces derniers sur le traitement d'un message et le persuasion et mettent a l'epreuve un modele associant un mode de pensee extensif a une plus forte correspondance entre attitude et comportementread more
Citations
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Journal ArticleDOI
Need for Cognition and Advertising
Journal ArticleDOI
Having Versus Consuming: Failure to Estimate Usage Frequency Makes Consumers Prefer Multifeature Products
Joseph K. Goodman,Caglar Irmak +1 more
TL;DR: In this paper, the authors investigate whether consumers systematically consider feature usage before making multifunctional product purchase decisions and investigate the downstream consequences of usage estimation on product satisfaction, demonstrating that consumers who estimate usage before choice experience greater product satisfaction and are more likely to recommend their chosen product.
Journal ArticleDOI
The effect of humor in advertising: An individual‐difference perspective
TL;DR: The authors investigated the effect of individual differences in need for cognition on humor's influence on persuasion in advertising and found that humor is more effective in influencing audience's responses to an advertisement when audience members' need for cognitive abilities is low rather than high.
Journal ArticleDOI
What motivates users to hashtag on social media
TL;DR: In this article, the authors provide evidence that hashtags' meaning goes beyond structuring or spreading content and represent an integral element of contemporary communication via social media. And they uncover the existence of 10 different motivations for use (amusing, organizing, designing, conforming, trendgaging, bonding, inspiring, reaching, summarizing and endorsing).
Journal ArticleDOI
Individual differences in reverse hindsight bias: I never thought something like Chernobyl would happen. Did I?
Bas Verplanken,Rik Pieters +1 more
TL;DR: In this article, the authors studied hindsight bias in the context of the Chernobyl nuclear power plant accident, which took place on April 26th 1986, and found that the direction of the bias was contrary to expectations.
References
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Handbook of social psychology
TL;DR: In this paper, Neuberg and Heine discuss the notion of belonging, acceptance, belonging, and belonging in the social world, and discuss the relationship between friendship, membership, status, power, and subordination.
Journal ArticleDOI
Telling more than we can know: Verbal reports on mental processes.
TL;DR: In this paper, it was shown that people are sometimes unaware of the existence of a stimulus that influenced a response, unaware of its existence, and unaware that the stimulus has affected the response.
Book ChapterDOI
The elaboration likelihood model of persuasion
TL;DR: This chapter discusses a wide variety of variables that proved instrumental in affecting the elaboration likelihood, and thus the route to persuasion, and outlines the two basic routes to persuasion.