University of South Australia

About: University of South Australia is a education organization based out in Adelaide, South Australia, Australia. It is known for research contribution in the topics: Population & Context (language use). The organization has 10086 authors who have published 32587 publications receiving 913683 citations. The organization is also known as: The University of South Australia & UniSA.

Segmentation of the Australian Wine Market Using a Wine-Related Lifestyle Approach

Abstract: As wine increasingly becomes a lifestyle beverage and more acceptable and desired by a wider spectrum of consumers, there is a greater need to understand wine consumer values, consumption patterns and profiles. This research recognises that lifestyle is inextricably linked to values and the processes by which people seek to achieve their values through various modes of expression, including the consumption of wine. For this purpose, this study developed a new wine-related lifestyle (WRL) measurement instrument for segmenting the Australian domestic wine market. Although the study was exploratory in nature, there is clear evidence that five wine-related consumer lifestyle segments exist in the Australian domestic wine market. These segments are: purposeful inconspicuous premium wine drinkers, ritual oriented conspicuous wine enthusiasts, enjoyment seeking social wine drinkers, fashion/image oriented wine drinkers, and basic wine drinkers.

Moving beyond ‘wishing and hoping’: internationalisation and student experiences of inclusion and engagement

Abstract: There is clear evidence from a number of studies conducted over the last decade that the student experience of internationalisation in universities around the world can be both positive and negative. In this paper we explore these polarised views of internationalisation as they are recorded in the literature. We argue there is evidence of too much emphasis on ‘wishing and hoping’ that benefits will flow from cultural diversity on campus and not enough emphasis on strategic and informed intervention to improve inclusion and engagement. We start by exploring what happens when students are forced into cross-cultural encounters without additional actions and interventions and go on to discuss what we can learn from examples of successful inclusion and engagement in multi-cultural classrooms. We suggest that there are at least three things we should focus on in order to enhance students' engagement with cultural diversity and ensure that real benefits for student learning result from culturally diverse campuse...

A hitchhiker's guide to assessing young people's physical activity : deciding what method to use

Abstract: Researchers and practitioners interested in assessing physical activity in children are often faced with the dilemma of what instrument to use. While there is a plethora of physical activity instruments to choose from, there is currently no guide regarding the suitability of common assessment instruments. The purpose of this paper is to provide a user's guide for selecting physical activity assessment instruments appropriate for use with children and adolescents. While recommendations regarding specific instruments are not provided, the guide offers information about key attributes and considerations for the use of eight physical activity assessment approaches: heart rate monitoring; accelerometry; pedometry; direct observation; self-report; parent report; teacher report; and diaries/logs. Attributes of instruments and other factors to be considered in the selection of assessment instruments include: population (age); sample size; respondent burden; method/delivery mode; assessment time frame; physical activity information required (data output); data management; measurement error; cost (instrument and administration) and other limitations. A decision flow chart has been developed to assist researchers and practitioners to select an appropriate method of assessing physical activity. Five real-life scenarios are presented to illustrate this process in light of key instrument attributes. It is important that researchers, practitioners and policy makers understand the strengths and limitations of different methods of assessing physical activity, and are guided on selection of the most appropriate instrument/s to suit their needs.--- Keywords: Physical activity; Measurement; Self-report; Methodology; Assessment