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Journal ArticleDOI

Encoding specificity and retrieval processes in episodic memory.

TLDR
This paper describes and evaluates explanations offered by these theories to account for the effect of extralist cuing, facilitation of recall of list items by nonlist items.
Abstract
Recent changes in prctheorclical orientation toward problems of human memory have brought with them a concern with retrieval processes, and a number of early versions of theories of retrieval have been constructed. This paper describes and evaluates explanations offered by these theories to account for the effect of extralist cuing, facilitation of recall of list items by nonlist items. Experiments designed to test the currently most popular theory of retrieval, the generation-recognition theory, yielded results incompatible not only with generation-recognition models, but most other theories as well: under certain conditions subjects consistently failed to recognize many recallable list words. Several tentative explanations of this phenomenon of recognition failure were subsumed under the encoding specificity principle according to which the memory trace of an event and hence the properties of effective retrieval cue are determined by the specific encoding operations performed by the system on the input stimuli.

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Citations
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Journal ArticleDOI

Opening the black box: Understanding cross-media effects

TL;DR: In this paper, three psychological processes are investigated to gain insight into the effectiveness of cross-media campaigns: forward encoding (i.e., the ad in the first medium primes interest in the advertisement in the second medium), image transfer (i., mentally replaying the ad previously viewed during exposure to the ad, and multiple source perception), and multiple-source perception (e.g., believing the brand is good and popular because of the amount of advertising).
Journal ArticleDOI

Language‐dependent memory in bilingual learning

TL;DR: This paper found that bilingual learning may be subject to language dependency and that experience with a language may increase the strength of linguistic cues in producing language-dependent memory in autobiographical narratives, carry applied implications for bilingual education, and are discussed within the theoretical framework of the relationship between language and memory.
Journal ArticleDOI

No retrieval-induced forgetting using item-specific independent cues: evidence against a general inhibitory account.

TL;DR: Results are not in line with a general inhibitory account, because this account predicts retrieval-induced forgetting with independent cues, but forgetting was found for both item types when studied categories were used as cues.
References
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Journal ArticleDOI

Levels of processing: A framework for memory research

TL;DR: This paper reviewed the evidence for multistore theories of memory and pointed out some difficulties with the approach and proposed an alternative framework for human memory research in terms of depth or levels of processing.
Book ChapterDOI

Human memory ; A proposed system and its control processes

TL;DR: This chapter presents a general theoretical framework of human memory and describes the results of a number of experiments designed to test specific models that can be derived from the overall theory.

Remembering. A Study in Experimental and Social Psychology, Cambridge (University Press) 1964.

TL;DR: In this paper, the notion of a collective unconscious was introduced as a theory of remembering in social psychology, and a study of remembering as a study in Social Psychology was carried out.